Foreword | p. 11 |
Introduction | p. 15 |
The Amazon Business Model of Change | p. 15 |
Jeff Bezos and Customer-Centrism | p. 16 |
The Ups and Downs of the Internet Business | p. 18 |
The Focus on Continuous Improvement | p. 19 |
Partnering with Associates | p. 20 |
Why Choose Amazon Over the Competition? | p. 23 |
Business Tracking System | p. 27 |
Which Amazon Vehicle is Best? | p. 29 |
A Variable of Choices | p. 30 |
Is the Online World For You? | p. 35 |
Building Your Business | p. 39 |
A Number of Plusses for Online Business | p. 41 |
Get Ready to Start | p. 45 |
Physical Equipment and Hardware to Get You Started | p. 46 |
System Recommendations | p. 47 |
What is the Best Product to Sell? | p. 53 |
Create Your Wish List | p. 58 |
Finding the Right Source | p. 58 |
Selling in the Amazon Marketplace | p. 65 |
Condition of Item | p. 68 |
Signing Up for Marketplace | p. 70 |
Shipping Your Product | p. 72 |
Product Categories/Commissions and Pricing | p. 73 |
Keeping Track of Sales | p. 74 |
Should You Consider a Pro-Merchant Account? | p. 75 |
Pro-Merchant Marketplace Fulfillment Center | p. 77 |
Start an Online Book Business with Amazon | p. 83 |
Going on a Book Hunt | p. 86 |
What to Buy or Not to Buy | p. 89 |
Expanding Your Customer Base | p. 94 |
Grading and Describing | p. 95 |
The Benefits of Selling Online | p. 98 |
Using Amazon Marketplace to Sell Used Books | p. 101 |
Pricing the Book | p. 104 |
Textbook Sales | p. 106 |
Other Tips for Selling Used Books | p. 109 |
Publish Your Creative Works with Amazon | p. 113 |
Book Publishing with CreateSpace® Print on Demand | p. 117 |
DVD Publishing with CreateSpace POD | p. 123 |
Video Publishing with CreateSpace POD | p. 125 |
Music Publishing with CreateSpace POD | p. 127 |
Using Amazon Advantage for Creative Sales | p. 133 |
Amazon Advantage Program Highlights | p. 134 |
Amazon Advantage Program Requirements | p. 136 |
Amazon Advantage Sign-Up | p. 140 |
Advantage Marketing and Promotional Tools | p. 141 |
Advantages and Disadvantages of "Better Together" | p. 148 |
Ways to Increase Amazon Advantage Sales | p. 149 |
Affiliate Marketing 101 | p. 151 |
Learning the Work and Personal Skills Needed for Affiliate Marketing | p. 155 |
Amazon's Renowned Associates Program | p. 161 |
The Classic Fee Structure and the Performance Fee Structure | p. 163 |
Time to Sign Up | p. 167 |
Easy, Step-by-Step Registration Process | p. 168 |
More than One Account | p. 174 |
The Grand Opening of an Amazon aStore | p. 175 |
What is the aStore? | p. 176 |
Using Theme, Color, and Widgets | p. 185 |
Using the Amazon Visual Links | p. 188 |
Amazon Widgets | p. 188 |
A Widget by any Other Name | p. 208 |
Reports with Amazon Associates | p. 211 |
Obtaining Information on Customers | p. 213 |
Web Site Tracking for Associates | p. 214 |
MP3 and the Kindle Offer New Horizons | p. 217 |
Introducing the Amazon MP3 | p. 217 |
Introducing the Amazon Kindle | p. 220 |
The Kindle's Variety of Advantages | p. 223 |
Associates Site Stripe | p. 226 |
Best Reasons for Becoming an Associate | p. 229 |
Tips of the Trade | p. 234 |
Is the Amazon Associates Program Best for You? | p. 241 |
Amazon's High-Tech Web Services | p. 245 |
Private Branding with Amazon's WebStore | p. 249 |
Easy-to-Build Site with Added Customer Protection | p. 251 |
Fulfillment Services Available for WebStore | p. 253 |
Step-by-Step Instructions to Open Your Amazon WebStore | p. 255 |
The Amazon Customer-Service Way | p. 265 |
Providing a Positive Buying Experience | p. 265 |
Using E-mails to Foster Relationships | p. 271 |
Making E-mail Friendly | p. 273 |
Get Noticed with Search Engine Optimization | p. 277 |
Watch Out for Search Engine "No-Nos" | p. 281 |
Making a Stand-Out, Outstanding Web Site | p. 285 |
Voice Your Own Thoughts | p. 287 |
What Do Your Visitors Think? | p. 288 |
Encourage a Give-and-Take Relationship | p. 289 |
"All About Us" Information | p. 290 |
The No. 1 Source | p. 290 |
Get a FAQs Page | p. 291 |
Testimonials and Positive Comments | p. 291 |
Clean Web Site Design | p. 291 |
Privacy and Safety/Security Assurance | p. 292 |
Your Amazon.com Bill of Rights | p. 293 |
Building Ties with the Online Community | p. 295 |
Establishing Credibility with a Blog | p. 295 |
Building a Customer List | p. 302 |
Joining Forums | p. 305 |
Product Reviews | p. 306 |
Video Reviews | p. 307 |
Conclusion: Continuous Change at Amazon | p. 309 |
The Online World to Come | p. 314 |
Glossary | p. 319 |
Bibiology | p. 329 |
Author Biography | p. 331 |
Index | p. 333 |
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