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9780130858986

Analyzing E-Commerce and Internet Law Interactive Workbook

by ; ; ; ; ;
  • ISBN13:

    9780130858986

  • ISBN10:

    0130858986

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2001-04-10
  • Publisher: Prentice Hall

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Supplemental Materials

What is included with this book?

Summary

Introduction

What You Will Need

A networked PC with access to the Internet. The faster the connection, the less time you spend on the "World Wide Wait."

A Web browser with as many plug-ins as you can support (to experience as much marketing media as possible) and an e-mail account. In your browser preferences, please enable cookies.

How This Book Is Organized

In this book, and the others in this series, you are presented with a series of interactive labs. Each lab begins with Learning Objectives that define what exercises (or tasks) are covered in that lab. This is followed by an overview of the concepts that will be further explored through the exercises, which are the heart of each lab.

Each exercise consists of either a series of steps that you will follow to perform a specific task or a presentation of a particular scenario. Questions that are designed to help you discover the important things on your own are then asked of you. The answers to these questions are given at the end of the exercises, along with more in-depth discussion of the concepts explored.

At the end of each lab is a series of multiple-choice Self-Review Questions, which are designed to bolster your learning experience by providing opportunities to check your absorbtion of important material. The answers to these questions appear in the Appendix. There are also additional Self-Review Questions at this book's companion Web site, found at http://www.phptr.com/phptrinteractive/.

Finally, at the end of each chapter you will find a Test Your Thinking section, which consists of a series of projects designed to solidify all of the skills you have learned in the chapter. If you have successfully completed all of the labs in the chapter, you should be able to tackle these projects with few problems. There are not always "answers" to these projects, but where appropriate, you will find guidance and/or solutions at the companion Web site.

The final element of this book actually doesn't appear in the book at all. It is the companion Web site, and it is located at http://www.phptr.com/phptrinteractive/.

This companion Web site is closely integrated with the content of this book, and we encourage you to visit often. It is designed to provide a unique interactive online experience that will enhance your education. As mentioned, you will find guidance and solutions that will help you complete the projects found in the Test Your Thinking section of each chapter.

You will also find additional Self-Review Questions for each chapter, which are meant to give you more opportunities to become familiar with terminology and concepts presented in the publications. In the Author's Corner, you will find additional information that we think will interest you, including updates to the information presented in these publications, and discussion about the constantly changing technology Webmasters must stay involved in.

Finally, you will find a Message Board, which you can think of as a virtual study lounge. Here, you can interact with other Advanced Website Architecture Series readers, and share and discuss your projects.

Notes to the Student

This publication and the others in The Advanced Website Architecture Series are endorsed by the World Organization of Webmasters. The series is a training curriculum designed to provide aspiring Webmasters with the skills they need to perform in the marketplace. The skill sets included in The Advanced Website Architecture Series were initially collected and defined by this international trade association to create a set of core competencies for students, professionals, trainers, and employers to utilize.

Notes to the Instructor

Chances are that you are a pioneer in the education field whether you want to be one or not. Due to the explosive nature of the Internet's growth, very few Webmaster training programs are currently in existence. But while you read this, many colleges, community colleges, technical institutes, and corporate and commercial training environments are introducing this material into curriculums worldwide.

Chances are, however, that you are teaching new material in a new program. But don't fret, this publication and series are designed as a comprehensive introductory curriculum in this field. Students successfully completing this program of study will be fully prepared to assume the responsibilities of a Webmaster in the field or to engage in further training and certification in the Internet communications field.

Each chapter in this book is broken down into labs. All questions and projects have the answers and discussions associated with them. The labs and question/ answer formats used in this book provide excellent opportunities for group discussions and dialogue between students and instructors. Many answers and their discussions are abbreviated in this publication for space reasons. Any comments, ideas, or suggestions to this text and series will be would be greatly appreciated.

About the Authors

J. Dianne Brinson, an attorney, is the author of Multimedia Law and Business Handbook, Internet Legal Forms for Business, and Internet Law and Business Handbook, available from Ladera Press, www.laderapress.com, (800-523-3721). She teaches Internet Law at the University of California-Berkeley Extension and San Jose State University's Internet Education Institute. A graduate of Yale Law School, she is a former law school professor and has also practiced law in Atlanta and Los Angeles.

Benay Dara-Abrams (www.dara-abrams.com/benay) is CEO of BrainJolt (www.brainjolt.com) and designer of the Web-based Online Adaptive Learning Environment. Benay has been involved in the Internet since ARPANet days in 1970 and in Web development since 1993. She managed the development of the first WYSIWYG HTML editor and the first commercial Web-based intranet. She served as Curriculum Development Director for the Stanford University Western Institute of Computer Science. Benay has developed and taught intensive courses in Electronic Commerce and Web Business Management and in Networking Fundamentals for Webmasters at Stanford University and the University of Hong Kong. She was co-founder and Director of Engineering for Silicon Valley Public Access Link, a community network ISP. Benay has been involved in Electronic Commerce since 1980 when she managed public, packet-switched, network-based services for travel and home banking. She plans to complete her PhD in Computer Science and Educational Psychology in 2001.

Drew Dara-Abrams serves as CTO (Chief Technology Officer) for BrainJolt (www.brainjolt.com), an online learning technology start-up venture. He has designed and taught classes on Internet, Web design, programming, and advanced topics in computers to both adults and children. He has also served as Webmaster and Network and Systems Administrator for a number of high-tech start-ups, schools, and summer camps. He can be found on the Internet at drew@drewnet.net and drew.dara-abrams.com.

Jennifer Masek entered the field of Web development and design by way of SGML publishing for paper and electronic media. Jennifer has been working in Web design and management since the early days of the Web at the Stanford Linear Accelerator Center, home of the first Web site in the United States. As lead of SLAC's Publishing and New Media Group, she was responsible for the development and management of a wide variety of sites, as well as developing training programs for the Web and Web-based collaboration projects. Jennifer has worked with a wide variety of nonprofit organizations and Bay Area firms as a user interface and restructuring consultant, helping organizations meet the dem

Author Biography

J. DIANNE BRINSON teaches Internet law at the Internet Education Institute at San Jose State University's Professional Development Center and is a former member of the Executive Committee of the Intellectual Property Section of the State Bar of California. BENAY DARA-ABRAMS is CEO of BrainJolt.com, which provides consulting, and development of Web-based software for education. She is also the designer of the Web-based Online Adaptive Learning Environment.

DREW DARA-ABRAMS is CTO of BrainJolt.com. He has designed and taught classes on Internet, Web design, programming, and advanced topics in computers to both adults and children.

JENNIFER MASEK is Director of Content for Hotpaper.com, a San Francisco-based Application Service Provider.

RUTH A. McDUNN is Web Information Manager and Publishing and New Media Specialist at the Stanford Linear Accelerator Center (SLAC), the first U.S. Web site.

BEBO WHITE is a computational physicist and Computing Information Systems Analyst at SLAC. He has written and lectured extensively on Web technology.

Table of Contents

From the Editor xix
Executive Foreword xxi
Introduction xxiii
About the Authors xxvi
Intranets
1(46)
Intranet Basics
3(7)
Define and Describe an Intranet
6(1)
Understand the Facilities Provided by an Intranet
6(2)
Self-Review Questions
8(2)
Intranet Management
10(4)
Understand Management Issues Related to the Adoption of an Intranet Throughout Your Organization
12(1)
Engage Management in a Discussion of Organizational Issues Related to the Deployment of an Intranet in Your Organization
12(1)
Self-Review Questions
13(1)
Strategic Intranets
14(6)
Understand How an Intranet Supports Your Organization's Mission
16(1)
Pose Questions in Order to Design an Intranet for Your Organization
17(2)
Self-Review Questions
19(1)
Intranet Components
20(6)
Understand the Components of an Intranet
22(1)
Compare the Internet and an Intranet
23(1)
Self-Review Questions
24(2)
Intranet Technical Decisions
26(6)
Pose the Technical Questions That Need to Be Answered to Formulate Your Intranet Strategy
28(1)
Make Technical Decisions Within Your Organization Regarding Your Intranet Strategy and Security Requirements
29(2)
Self-Review Questions
31(1)
Intranet Policies
32(5)
Understand the Need for Policies Governing Your Intranet
33(1)
Develop Guidelines and Policies for Intranet Usage
34(2)
Self-Review Questions
36(1)
Intranet Budgets
37(4)
Understand the Cost Factors Involved in the Development, Deployment, and Maintenance of an Intranet
39(1)
Self-Review Questions
40(1)
Intranet Pilot
41(6)
Understand a Pilot Intranet Deployment
43(1)
Understand the Reasons for a Pilot Project
44(1)
Self-Review Questions
45(1)
Test Your Thinking
46(1)
Extranets
47(30)
Extranet Basics
48(5)
Differentiate Between Extranets and Intranets
51(1)
Differentiate Between Extranets and Traditional EDI
51(1)
Self-Review Questions
52(1)
Extranet Business Strategy
53(6)
Make the Transition from Intranet to Extranet
56(1)
Understand Collaboration Benefits of an Extranet
56(1)
Self-Review Questions
57(2)
Extranet Architecture and Components
59(3)
Understand the Components of an Extranet
60(1)
Understand the Types of Extranets
60(1)
Self-Review Questions
61(1)
Extranet Security
62(4)
Understand the Demilitarized Zone (DMZ)
64(1)
Understand Systemic Security
64(1)
Self-Review Questions
65(1)
Extranet Business Relationships
66(4)
Describe Different Business Relationships That Your Organization Has
67(1)
Determine How an Extranet Can Support These Business Relationships
67(2)
Self-Review Questions
69(1)
Extranet Budget
70(3)
Project Extranet Expenses
71(1)
Self-Review Questions
72(1)
Extranet Communities
73(4)
Describe the Different Communities with Which Your Organization Interacts
74(1)
Determine Levels of Access Within Your Organizational Communities
74(1)
Self-Review Questions
75(1)
Test Your Thinking
76(1)
Internet Usage
77(22)
Internet Organizational Plan
78(6)
Lead a Planning Session with Your World Wide Web Council
81(1)
Plan Your Web Site Organization
81(2)
Self-Review Questions
83(1)
Internet Business Strategy
84(5)
Align Your Online Initiative with Your Sales and Distribution Channels
86(1)
Explore New Approaches to Conducting Your Organization's Business
87(1)
Self-Review Questions
88(1)
Internet Budget
89(4)
Understand Promotional vs. Content Web Sites
90(1)
Understand Transactional Web Site Expenses
91(1)
Self-Review Questions
92(1)
Moving to the Web
93(6)
Recognize Difficulties Associated with Moving to the Web
95(1)
Establish a Presence on the Internet
95(1)
Self-Review Questions
96(1)
Test Your Thinking
97(2)
Legacy Systems Integration
99(30)
Evaluating Legacy Systems
100(7)
Understand Why Your Organization May Want to Integrate Its Legacy Systems with the Web
103(1)
Conduct an Inventory Process to Consider Which Legacy Systems Are In Place and Perform an Evaluation of Each One
104(1)
Self-Review Questions
105(2)
Frontend Integration
107(4)
Understand Integration Between a Web GUI Frontend and a Legacy System Application
108(1)
Determine Which Applications Should Be Integrated on the Presentation Layer
108(1)
Self-Review Questions
109(2)
Business Services Integration
111(6)
Understand How the Business Services Layer Can Provide an Integration Point with Legacy Systems
114(1)
Determine Whether It Is Appropriate to Integrate Some of Your Legacy Applications on the Business Services Layer
114(1)
Self-Review Questions
115(2)
Backend Integration
117(6)
Understand the Benefits and Problems of Integrating Your Legacy Systems into the Web on the Data Access Layer
120(1)
Develop Plans for Access to Standard Relational Database Management Systems (DBMSs) from the Web
121(1)
Self-Review Questions
122(1)
Legacy Applications
123(6)
Appreciate the Ease of Use Gained from the Marriage of a Web GUI Frontend to a Legacy Application
124(1)
Decide If Some of Your Legacy Applications Just Need a New Front End to Be More Usable
125(1)
Self-Review Questions
126(1)
Test Your Thinking
127(2)
Electronic Commerce Strategy
129(34)
Electronic Commerce Basics
130(9)
Understand What Electronic Commerce Entails and What It Can Do for Your Organization
135(1)
Appreciate How Electronic Commerce Has Evolved and How It Is Currently Evolving
136(2)
Self-Review Questions
138(1)
Business-to-Consumer Electronic Commerce
139(8)
Identify Stages of Business-to-Consumer Electronic Commerce
141(1)
Understand Web-based Marketing Approaches
142(1)
Plan a Phased Introduction of Electronic Commerce in Your Organization
142(3)
Self-Review Questions
145(2)
Business-to-Business Electronic Commerce
147(5)
Understand the Development of Business-to-Business Electronic Commerce
149(1)
Determine How to Incorporate Business-to-Business Electronic Commerce into Your Organization's Day-to-Day Operations
149(2)
Self-Review Questions
151(1)
Supply Chain Management
152(11)
Understand How Business-to-Business Electronic Commerce Can Address Supply Chain Management Issues
158(1)
Develop Better Ways to Work with Your Organization's Suppliers Through Electronic Commerce---Based Supply Chain Management
158(1)
Self-Review Questions
159(2)
Test Your Thinking
161(2)
Electronic Commerce Tools
163(30)
Public Key Infrastructure (PKI) and Certificate Authorities (CAs)
164(9)
Understand the Use of Public Key Encryption
169(1)
Identify Methods to Protect Electronic Document Transmission
170(1)
Self-Review Questions
171(2)
Secure Sockets Layer (SSL) and Secure Electronic Transaction (SET)
173(6)
Understand the Use of Secure Sockets Layer (SSL)
175(1)
Understand the Use of Secure Electronic Transaction (SET)
176(2)
Self-Review Questions
178(1)
Electronic Commerce Component-Based Architectures
179(7)
Identify the Core Components of Electronic Commerce Solutions
183(1)
Understand Component-Based Architectures for Electronic Commerce Solutions
183(2)
Self-Review Questions
185(1)
Electronic Commerce Solutions
186(7)
Determine the Function, Customization, and Integration Components of an Electronic Commerce Solution
189(1)
Design an Electronic Commerce Solution
189(2)
Self-Review Questions
191(1)
Test Your Thinking
192(1)
Getting Started Managing Your Web Site
193(28)
Understanding your Organization
195(9)
Review a Mission Statement
197(1)
Perform Interviews to Determine Organizational Perspective
198(1)
Identify Keywords to Reflect Organizational Values
199(3)
Self-Review Questions
202(2)
Establishing a Web Site Mission
204(7)
Review Your Web Site Mission
206(1)
Evaluate a Web Site for its Primary Goals
207(2)
Self-Review Questions
209(2)
Evaluating Your Audience
211(10)
Describe Your Audience
213(1)
Match Browser Features to Your Intended Audience
213(1)
Evaluate Features to Enhance Your Web Site
214(4)
Self-Review Questions
218(2)
Test Your Thinking
220(1)
Site Maintenance
221(30)
Site Integrity and Linkrot
222(12)
Evaluate the Potential Effect of Linkrot on Your Site
224(2)
Describe Ways to Reduce Linkrot
226(1)
Create a Custom ``File Not Found'' Message
227(6)
Self-Review Questions
233(1)
Site Management Tools
234(7)
Examine the Range of Site Management Tools
237(1)
Evaluate Features of Site Management Tools
237(2)
Self-Review Questions
239(2)
Backing Up
241(10)
Identify Backup Needs for Your Site
244(1)
Set up an Effective Backup Cycle
245(2)
Self-Review Questions
247(2)
Test Your Thinking
249(2)
Site Traffic
251(34)
Log File Analysis
252(21)
Describe a Typical Entry in a Web Server Log
258(1)
Explain Hit, View, and Visit
259(7)
Evaluate Results from a Log File Analysis Tool
266(5)
Self-Review Questions
271(2)
Obtaining Feedback
273(12)
Methods of Obtaining Feedback
279(1)
Choosing an Appropriate Feedback Mechanism
280(1)
Self-Review Questions
281(3)
Test Your Thinking
284(1)
Growth, Revision, and Migration
285(38)
Accommodating Growth
286(15)
Identify Organizational Schemes
290(1)
Identify Organizational Structures
291(2)
Label Content
293(1)
Convert Labels to a Subdirectory Structure
294(5)
Self-Review Questions
299(2)
When to Revise
301(13)
Know What Constitutes Revision
308(1)
Understand the Reasons for Revision
309(1)
Plan an Appropriate Revision Cycle
309(3)
Self-Review Questions
312(2)
Site Migration
314(9)
Understand the Stages of Migration
318(1)
Set up a Migration Plan for Your Site
319(1)
Self-Review Questions
320(2)
Test Your Thinking
322(1)
Getting Started on the Web
323(40)
Domain Names and URLs
324(9)
Choose a Domain Name
329(1)
Establish a Domain Name
330(1)
Self-Review Questions
331(2)
Launching a Web Site
333(19)
Identify the Process Involved in Launching a Web Site
345(1)
Evaluate Criteria for a Web Site Host
346(1)
Evaluate Criteria for a Web Site Designer
347(3)
Self-Review Questions
350(2)
Publicizing a Web Site
352(11)
Develop Keywords and Keyword Phrases
356(1)
Write Effective Meta Tag Statements
357(1)
Optimize for Search Engine Indexing
358(2)
Self-Review Questions
360(1)
Test Your Thinking
361(2)
Advanced Features and Accessibility
363(28)
Advanced Web Site Features, or Adding Bells and Whistles
365(13)
Evaluate Effective Use of Animations and Interactivity
368(1)
Evaluate Effective Use of Multimedia
369(1)
Evaluate Effective Use of Plug-ins
370(1)
Evaluate Effective Use of Style Sheets and DHTML
371(6)
Self-Review Questions
377(1)
Making Web Sites Accessible to All Users, Machines, and Browsers
378(13)
Describe Benefits to Making a Web Site Accessible
382(1)
Evaluate a Web Page for Conformance
383(4)
Self-Review Questions
387(2)
Test Your Thinking
389(2)
Copyright Law Basics
391(24)
How Copyright Protection Is Obtained
392(8)
Understand How Copyright Protection Is Obtained
395(1)
Understand the Types of Works for Which Protection Is Available
395(1)
Understand the Standards a Work Must Meet to Get Protection
395(1)
Understand What Is Meant by ``Public Domain''
396(2)
Self-Review Questions
398(2)
The Copyright Owner's Rights
400(7)
Understand the Rights of the Copyright Owner
404(1)
Understand the Major Exceptions to the Copyright Owner's Rights
404(1)
Self-Review Questions
405(2)
Copyright Law Ownership Rules
407(8)
Understand the Copyright Act's Three ``Default'' Ownership Rules
409(1)
Understand What a Copyright Assignment Is
410(2)
Self-Review Questions
412(1)
Test Your Thinking
413(2)
Steering Clear of Copyright Infringement
415(20)
An Analysis for Avoiding Copyright Infringement
416(8)
Use an Analysis to Avoid Copyright Infringement
420(1)
Understand How Works Fall into the Public Domain
420(2)
Self-Review Questions
422(2)
The Licensing Process
424(11)
Understand What a License Is
429(1)
Understand the Licensing Process
430(1)
Self-Review Questions
431(2)
Test Your Thinking
433(2)
Other Important Laws
435(22)
Patents, Trademarks, and Trade Secrets
436(12)
Understand Patent Protection
443(1)
Understand Trademark Protection
443(1)
Understand Trade Secrets Protection
444(2)
Self-Review Questions
446(2)
The Laws of Privacy, Publicity, and Defamation Law
448(9)
Understand the Right of Privacy
452(1)
Understand the Right of Publicity
452(1)
Understand Defamation
452(2)
Self-Review Questions
454(1)
Test Your Thinking
455(2)
System Operator Liability for Copyright Infringement by Users
457(12)
The Online Copyright Infringement Liability Limitation Act
459(10)
Understand the Protection from Liability the Act Provides
462(1)
Understand What a Service Provider Must Do to Get Protection
463(1)
Understand How a Copyright Owner Can Use the New Law to Stop Infringement
463(3)
Self-Review Questions
466(2)
Test Your Thinking
468(1)
Web Development Agreements
469(20)
Contracts Law
470(7)
Understand What Contracts Are and How They Are Formed
474(2)
Self-Review Questions
476(1)
Important Legal Issues in Web Development Agreements
477(12)
Understand the Structure of a Typical Web Development Agreement
482(1)
Understand What Copyright Issues Must Be Addressed in a Web Development Agreement
483(1)
Understand Warranties and Indemnifications
483(2)
Self-Review Questions
485(2)
Test Your Thinking
487(2)
Linking, Framing, Caching, and Meta Tags
489(14)
Legal Implications of Linking and Framing
490(7)
Understand When Permission is Required for Various Types of Linking
493(1)
Understand That Linking May Expose You to Liability
494(1)
Self-Review Questions
495(2)
Legal Implications of Caching and Meta Tags
497(6)
Understand When Caching Requires Permission
498(1)
Understand Why You Should Not Use Trademarks Owned by Others as Meta Tags
499(1)
Self-Review Questions
500(1)
Test Your Thinking
501(2)
Web Site Terms of Use and Clickwraps
503(16)
Typical Provisions for Web Site Terms of Use
504(6)
Understand Typical Provisions for Web Site Terms of Use
506(1)
Understand How to Present Terms of Use
507(1)
Self-Review Questions
508(2)
Clickwraps
510(9)
Understand Why Clickwraps Are Used
514(1)
Understand Express and Implied Warranties
514(1)
Self-Review Questions
515(2)
Test Your Thinking
517(2)
Domain Names
519(11)
Registering Domain Names
520(5)
Understand Domain Names Registration
522(1)
Identify Conflicts Between Domain Names and Trademarks
522(1)
Self-Review Questions
523(2)
Cybersquatting Law
525(5)
Understand ICANN's Dispute Resolution Policy
526(1)
Understand U.S. Anticybersquatting Law
527(1)
Self-Review Questions
528(1)
Test Your Thinking
529(1)
Appendix Answers to Self-Review Questions 530(8)
Index 538

Excerpts

Introduction What You Will NeedA networked PC with access to the Internet. The faster the connection, the less time you spend on the "World Wide Wait."A Web browser with as many plug-ins as you can support (to experience as much marketing media as possible) and an e-mail account. In your browser preferences, please enable cookies. How This Book Is OrganizedIn this book, and the others in this series, you are presented with a series of interactive labs. Each lab begins with Learning Objectives that define what exercises (or tasks) are covered in that lab. This is followed by an overview of the concepts that will be further explored through the exercises, which are the heart of each lab.Each exercise consists of either a series of steps that you will follow to perform a specific task or a presentation of a particular scenario. Questions that are designed to help you discover the important things on your own are then asked of you. The answers to these questions are given at the end of the exercises, along with more in-depth discussion of the concepts explored.At the end of each lab is a series of multiple-choice Self-Review Questions, which are designed to bolster your learning experience by providing opportunities to check your absorbtion of important material. The answers to these questions appear in the Appendix. There are also additional Self-Review Questions at this book's companion Web site, found at http://www.phptr.com/phptrinteractive/.Finally, at the end of each chapter you will find a Test Your Thinking section, which consists of a series of projects designed to solidify all of the skills you have learned in the chapter. If you have successfully completed all of the labs in the chapter, you should be able to tackle these projects with few problems. There are not always "answers" to these projects, but where appropriate, you will find guidance and/or solutions at the companion Web site.The final element of this book actually doesn't appear in the book at all. It is the companion Web site, and it is located at http://www.phptr.com/phptrinteractive/.This companion Web site is closely integrated with the content of this book, and we encourage you to visit often. It is designed to provide a unique interactive online experience that will enhance your education. As mentioned, you will find guidance and solutions that will help you complete the projects found in the Test Your Thinking section of each chapter.You will also find additional Self-Review Questions for each chapter, which are meant to give you more opportunities to become familiar with terminology and concepts presented in the publications. In the Author's Corner, you will find additional information that we think will interest you, including updates to the information presented in these publications, and discussion about the constantly changing technology Webmasters must stay involved in.Finally, you will find a Message Board, which you can think of as a virtual study lounge. Here, you can interact with other Advanced Website Architecture Series readers, and share and discuss your projects. Notes to the StudentThis publication and the others in The Advanced Website Architecture Series are endorsed by the World Organization of Webmasters. The series is a training curriculum designed to provide aspiring Webmasters with the skills they need to perform in the marketplace. The skill sets included in The Advanced Website Architecture Series were initially collected and defined by this international trade association to create a set of core competencies for students, professionals, trainers, and employers to utilize. Notes to the InstructorChances are that you are a pioneer in the education field whether you want to be one or not. Due to the explosive nature of the Internet's growth, very few Webmaster training programs are currently in existence.

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