The Annual Campaign

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-08-24
  • Publisher: Wiley

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Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause.

Author Biography

Erik J. Daubert speaks, teaches, and consults on countless financial development topics. With decades of nonprofit experience, Erik is regarded as a leader in the areas of financial development and nonprofit management. He holds the title of Advanced Certified Fund Raising Executive (ACFRE), has advised hundreds of diverse nonprofits on their annual support campaigns, and has taught and inspired thousands of volunteers over the years. He resides in Durham, North Carolina.

Table of Contents

Prefacep. xiii
Acknowledgmentsp. xvii
About the Authorp. xix
What is the Annual Fund?p. 1
Benefits of the Annual Campaignp. 19
Assessing Campaign Readinessp. 57
Developing the Case for Supportp. 93
Recruiting Volunteersp. 121
Building Your Campaign Teamsp. 165
Building Relationships and Asking for the Giftp. 193
Planning and Evaluating Your Campaignp. 227
Indexp. 271
Table of Contents provided by Ingram. All Rights Reserved.

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