Annual Editions: Mass Media 11/12

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  • Copyright: 2011-02-22
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TheAnnual Editionsseries is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today.Annual Editionsare updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. TheAnnual Editionsvolumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an onlineInstructor's Resource Guidewith testing materials.Using Annual Editions in the Classroomis a general guide that provides a number of interesting and functional ideas for usingAnnual Editionsreaders in the classroom. Visit www.mhhe.com/annualeditions for more details.

Table of Contents

Annual Editions: Mass Media, 11/12


Correlation Guide

Topic Guide

Internet References

Unit 1: Living with Media

Unit Overview

1. In the Beginning Was the Word, Christine Rosen, Wilson Quarterly, Autumn 2009
This is an essay about the place of the book among its contemporary competitors for attention.
2. Revolution in a Box, Charles Kenny, Foreign Policy, November 2009
Charles Kinney contends that even in the age of the Internet, television "is still coming to tens of millions with a transformative power—for the good—that the world is only now beginning to under-stand."
3. Tele[re]vision, Jenny Price, On Wisconsin, Summer 2009
Research exploring how children watch and respond to television concludes that prosocial programming can be effective, although children’s interpretations of meaning may differ from adult producers’ in-tent.
4. Research on the Effects of Media Violence, Media Awareness Network, www.media-awareness.ca, 2008
This article is a sampling of major stands of research on effects of exposure to media violence, and the discussion of the three "grey areas" in media violence stud-ies that contribute to lack of consensus in interpreting data.
5. Wikipedia in the Newsroom, Donna Shaw, American Journalism Review, February/March 2008
Wikipedia, the popular reader-written and -edited online encyclopedia, is a controversial tool. While by its own assessment, "We do not expect you to trust us . . . while some articles are of the highest quality of scholarship, others are admittedly complete rubbish," it has also been called "the most important intellectual phenomenon of the early 21st century."
6. Journalist Bites Reality!, Steve Salerno, Skeptic, www.skeptic.com Volume 14, Number 1, 2008
Steve Salerno takes on agenda-setting effects of news and information media. Examples in his argument include journalists’ failure to distinguish between random data and genuine statistical inference, oversimplification (red state-blue state dichotomy), and iatrogenic reporting (provable harms that didn’t exist until journalism got involved).
7. Girls Gone Anti-Feminist, Susan J. Douglas, In These Times, Febru-ary 22, 2010
"What the media have given us . . . are little more than fantasies of power," writes Susan Douglas. The article examines contradictory female roles in media, raising implicit feedforward vs feedback questions.

Unit 2: Telling Stories

Unit Overview

8. The Reconstruction of American Journalism, Leonard Downie Jr. and Michael Schudson, American Journalism Review, November/December 2009
A thoughtful and comprehensive analysis and prescription for the roles of print and television news media as information is reported across a greater number and variety of sources. Topics include content, accountability, and financial models that support public information access.
9. Peytonplace.com, Johnnie L. Roberts, Newsweek, October 12, 2009
"Hyperlocal" blog cites compete for a share of local advertising revenues.
10. Capital Flight, Jodi Enda, American Journalism Review, Summer 2010
The theme of this article is summarized in its header: "Watchdog report-ing is at an alarming low at many federal agencies and departments whose actions have a huge impact on the lives of American citizens." Jodi Enda analyzes the implications of reduction of the Washington press corps.
11. Overload!: Journalism’s Battle for Relevance in an Age of Too Much Informa-tion, Bree Nordenson, Columbia Journalism Review, November/December 2008
The Internet offers thousands of free news sources. Much of its content is unfiltered and unpackaged, and studies indicate the American public is no better in-formed than in less information rich times. Bree Nordenson applies insights from cognitive psychology to interpreting effects of multitasking, attention economy, and learned helplessness on news consumers.
12. Don’t Blame the Journalism: The Economic and Technological Forces behind the Collapse of Newspapers, Paul Farhi, American Journalism Review, Octo-ber/November 2008
Paul Farhi contends that the problem for newspapers isn’t lack of customers but rather a business model that has not been able to withstand erosion of classified and retail advertising.
13. What the Mainstream Media Can Learn from Jon Stewart, Rachel Smolkin, American Journalism Review, June/July 2007
The Daily Show with Jon Stewart has achieved cult status report-ing faux news, "unburdened by objectivity, journalistic integrity, or even accuracy." Rachel Smolkin analyzes The Daily Show’s appeal, its relationship to "straight news," and its credibility as a quality source of informa-tion.
14. Whatever Happened to Iraq?: How the Media Lost Interest in a Long-Running War with No End in Sight, Sherry Ricchiardi, American Journalism Review, June/July 2008
Coverage of war in Iraq has largely moved to the fringes of news reporting. Gatekeepers offer a variety of reasons including money, politics, focus on local issues and events, "war fatigue," and "habituating." This article lends insight into media’s agenda-setting function.

Unit 3: Players and Guides

Unit Overview

15. What’s a Fair Share in the Age of Google?: How to Think about News in the Link Economy, Peter Osnos, Columbia Journalism Review, July/August 2009
Peter Osnos provides perspective on the Google economy, which developed under the premise "information wants to be free." There is a tension, however, between free distribution and fair use—both ethically and as determined under copyright law.
16. Economic and Business Dimensions: Is the Internet a Maturing Market?, Christopher S. Yoo, Communications of the ACM, Vol 53, Number 8, August 2010
This article draws on product life cycle theory and dominant design theory as means to analyze evolution of Internet business and policy priorities.
17. Ideastream: The New "Public Media", M.J. Zuckerman, Carnegie Reporter, Spring 2008
The Public Broadcasting System (PBS) was created to "use the power of media to entertain, educate, and inspire." Its necessity has been questioned in an age of ex-tensive cable offerings, its audience shrinking faster than the audience for commercial networks. Ideastream is a Cleveland partnership that merged public television, public radio, and associated initiatives to maximize both assets and influence.
18. Too Graphic?, Arielle Emmett, American Journalism Review, Spring 2010
In covering the January 2010 Haitian earthquake, images of death were overwhelming and widely available. American news organizations chose to use strong images. This article addresses varied reasons for doing so and responses of news consum-ers.
19. Carnage.com, Jessica Ramirez, Newsweek, May 10, 2010
Publishing or televising graphic war photos has been an ethical debate in mainstream media since at least the Civil War. This article puts a new spin on the old ques-tion, when brutal images of combat are uploaded to the Internet by both official and rogue sources.
20. Distorted Picture, Sherry Ricchiardi, American Journalism Review, August/September 2007
Photoshop editing is easy, often motivated by aesthetics, and a hot topic at media ethics seminars. The National Press Photographers Association recommends a zero-tolerance standard. This article addresses the limits of acceptable prac-tice.
21. The Quality-Control Quandary, Carl Sessions Stepp, American Journal-ism Review, April/May 2009
Carl Sessions Stepp asks, "How far can you cut editing without crippling credibility? How do you balance immediacy and accuracy? How much does fine-tuning matter to the work-in-progress online ethos?" Careful proofreading is a victim of newsroom staff cutbacks and is also compromised by priority for speed in posting Internet copy.
22. What Would You Do?: The Journalism That Tweaks Reality, Then Reports What Happens, Daniel Weiss, Columbia Journalism Review, January/February 2008
Daniel Weiss ponders the ethics of investigative "experi-menters," who "step out of their customary role as observers and play with reality to see what will happen." The practice dates back a century, but has new prominence in television newsmagazines.
23. The Lives of Others: What Does It Mean to ‘Tell Someone’s Story’?, Julia Dahl, Columbia Journalism Review, July/August 2008
Julia Dahl relates her experience of writing "drama" pieces that personalize victims of tragedy. The essay discusses the options of choosing and discarding in the process of how stories are packaged for reality shows such as America’s Most Wanted.
24. A Porous Wall, Natalie Pompilio, American Journalism Review, June/July 2009
Traditionalists shudder at front-page newspaper ads as unprofes-sional and unseemly, compromising the wall between news and ads. Natalie Pompilio describes why these and other "new" ad formats that mix news space and ad space evoke strong responses and how newspapers come to terms with their subtext.

Unit 4: A Word from Our Sponsor

Unit Overview

25. How Can YouTube Survive?, Rhodri Marsden, July 7, 2009
YouTube is an apt poster child of new media not structured upon traditional corporate/advertising sponsorship that pays for content production. This article lends insight into the fiscal model behind this third most popular website on the Internet, and new media business models and marketing strategies in gen-eral.
26. But Who’s Counting?, Jason Pontin, Technology Review, March/April 2009
Advertisers shifting dollars from traditional print, radio, and tele-vision buys to offshoot websites are stymied by lack of a tool equivalent to television’s Nielsen Ratings to articulate reach and set rates. This article is about panel-based Web audience measurement services provided by ComScore and Niel-sen Online, and alternatives to them.
27. Brain Candy, Scott Brown, Wired, February 2010
A brief introduction to the goals of MindSign Neuromarketing, a company that proposes using fMRI brain scanning techniques to optimize the stimulation ef-fects of movies and commercials.
28. Multitasking Youth, Andrew J. Rohm, Fareena Sultan and Fleura Bardhi, Marketing Management, November/December 2009
Media multitasking is defined as "the practice of participating in multiple exposures to two or more commercial media at a single point in time." It is of interest to folks such as Nielsen Media, who influence advertising rates based on projected efficacy of the advertising message.
29. Tossed by a Gale, The Economist, May 16, 2009
This article analyzes the relationship between Web and cable television "aggregators," such as Google News, HuffPo, Fox, and MSNBC, and traditional pro-viders of "the conventional news package." The focus is on financial models and content choices.
30. Open for Business, Michael Shapiro, Columbia Journalism Review, July/August 2009
Michael Shapiro suggests that consumers will pay for niche-specific specialized content online and herein lies a future for print journalists. A model combining free and paid news content is proposed, 80% free and 20% paid. Com-parisons to Netflix, cable television, and iTunes provide context. Orangebloods.com, a membership site for University of Texas football fans, provides an exam-ple.
31. Nonprofit News, Carol Guensburg, American Journalism Review, February/March 2008
As news organizations trim their budgets and adjust their business mod-els, new forms of nonprofit, grant-funded news operations are developing. "Done right, the journalism-funder relationship benefits both parties as well as the public they aim to serve. . . . Done wrong, the association raises concerns about editorial objectivity, and whether it has been compromised by the funder’s agenda."
32. Arianna’s Answer, Daniel Lyons, Newsweek, March 2, 2009
Hulu is an example of old media’s successfully capitalizing on new media technology. With production-value content and innovative advertising structures, movies and television programs are increasingly available online, and proving their commercial viability there.

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