The Art of Business Communication How to use pictures, charts and graphics to make your message stick

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2014-12-30
  • Publisher: FT Press

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Whether it’s in emails, documents, presentations, meetings or tweets, we’re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter?


The answer is simple – just get visual!


With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it.


Can’t draw? No Picasso? No problem! You’ll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact.


Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear.


So, to make your point and make it matter – make it visual.


Shortlisted for the ‘Practical Manager’ category at the Chartered Management Institute Management Book of the Year Awards. Judges' comments:
"A delightful book, especially if like me, you think you cannot draw... it generates confidence from the first page."    
Quentin Kopp - Practical Manager Category Judge

"There are few other opportunities to improve the power of one's communication with such modest effort and no cost whilst being a lot of fun." 
Ray Davis - Practical Manager Category Judge

Author Biography

Graham Shaw founded Vision Learning in 1995, specialising in helping people to develop a range of practical skills around the art of communication. Working with some of the biggest names in business like BBC, BP, BA, Glaxo Smithkline, PWC, Proctor and Gamble, Siemens and Orange, he is an international conference presenter and trainer and has helped thousands of people to develop the professional skills required to make convincing presentations.

Table of Contents

1.    Why Visual Works

2.    Building Your Drawing Skills

3.    How to Think in Pictures

4.    Communicating With Drawings

5.    The Power of Two Visuals

6.    Making Key Messages Memorable

7.    Metaphors and Similes

8.    Business Models and Processes

9.    Bringing Graphs  and Charts to Life

10.  Brilliant Bullet Points

11.  Visual Mapping

12.  Your Visual Toolkit

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