Art Direction and Editorial Design

by Zappaterra, Yolanda

• ISBN13: 9780810993778
• ISBN10: 0810993775
• Format: Paperback
• Copyright: 2007-10-01
• Publisher: Harry N. Abrams

Summary

Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design? Art Direction and Editorial Designis an accessible and comprehensive guide to visual journalism—the design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in the field. Subjects covered include branding, how to create layouts, handling copy and images, design and production skills, and trends in the field. Included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brûlée, David Carson, Felix Dennis, Fernando Gutiérrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.

Author Biography

Yolanda Zappaterra is currently an associate lecturer at Central Saint Martins College of Art & Design, London, where she teaches in the graphic design school.

Table of Contents

Editorial design
What is editorial design	p. 6
The different forms of editorial design	p. 7
The people who make it happen	p. 12
The tempo and deadlines	p. 21
The evolution of the printed page	p. 23
Anatomy of a publication
Branding and identity	p. 28
The cover	p. 29
Inside the publication	p. 47
The role fo copy	p. 60
Image treatment	p. 66
Creating layouts
Principal components of a layout	p. 74
Determining factors in layout construction	p. 90
Harmony and discord	p. 104
Style - what is it, how do you get it, how do you deliver it?	p. 108
How to convert inspiration into a layout	p. 113
Essential design skills
Page preparation and grids	p. 117
Choosing and using type	p. 128
Artwork skills and production issues	p. 141
Acquiring, evaluating, and using images	p. 146
Consistency without monotony	p. 152
Redesigning - when and why?	p. 156
Looking back, looking forward
Looking back-motivating and underlying principles	p. 160
Case studies - designers and publications	p. 162
Looking forward	p. 186
Additional material
Mini biographies	p. 194
Type foundries	p. 196
Glossary	p. 198
Further reading	p. 202
Table of Contents provided by Blackwell. All Rights Reserved.