Art Direction and Editorial Design

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  • Format: Paperback
  • Copyright: 2007-10-01
  • Publisher: Harry N. Abrams
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Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design? Art Direction and Editorial Designis an accessible and comprehensive guide to visual journalism—the design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in the field. Subjects covered include branding, how to create layouts, handling copy and images, design and production skills, and trends in the field. Included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brûlée, David Carson, Felix Dennis, Fernando Gutiérrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.

Author Biography

Yolanda Zappaterra is currently an associate lecturer at Central Saint Martins College of Art & Design, London, where she teaches in the graphic design school.

Table of Contents

Editorial design
What is editorial designp. 6
The different forms of editorial designp. 7
The people who make it happenp. 12
The tempo and deadlinesp. 21
The evolution of the printed pagep. 23
Anatomy of a publication
Branding and identityp. 28
The coverp. 29
Inside the publicationp. 47
The role fo copyp. 60
Image treatmentp. 66
Creating layouts
Principal components of a layoutp. 74
Determining factors in layout constructionp. 90
Harmony and discordp. 104
Style - what is it, how do you get it, how do you deliver it?p. 108
How to convert inspiration into a layoutp. 113
Essential design skills
Page preparation and gridsp. 117
Choosing and using typep. 128
Artwork skills and production issuesp. 141
Acquiring, evaluating, and using imagesp. 146
Consistency without monotonyp. 152
Redesigning - when and why?p. 156
Looking back, looking forward
Looking back-motivating and underlying principlesp. 160
Case studies - designers and publicationsp. 162
Looking forwardp. 186
Additional material
Mini biographiesp. 194
Type foundriesp. 196
Glossaryp. 198
Further readingp. 202
Table of Contents provided by Blackwell. All Rights Reserved.

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