Artificial Intelligence for Business

by ;
  • ISBN13:


  • ISBN10:


  • Format: Hardcover
  • Copyright: 2020-04-21
  • Publisher: John Wiley & Sons Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $39.95 Save up to $3.99
  • Rent Book $35.96
    Add to Cart Free Shipping Icon Free Shipping

    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?


Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.

Author Biography

JEFFREY L. COVEYDUC is Vice President and Master Inventor at IBM. His diverse background consists of positions that encompass the creation of innovative, technologically advanced global AI solutions and client adoption.

JASON L. ANDERSON is a Partner and CTO with the data consultancy, Comp Three, where he established a new AI line of business. He is also a former IBM Cognitive Architect and Master Inventor. He received both BS and MS degrees in Computer Science from California Polytechnic State University, SLO.

Table of Contents

Preface ix

Acknowledgments xi

Chapter 1 Introduction 1

Case Study #1: FANUC Corporation 2

Case Study #2: H&R Block 4

Case Study #3: BlackRock, Inc. 5

How to Get Started 6

The Road Ahead 10

Notes 11

Chapter 2 Ideation 13

An Artificial Intelligence Primer 13

Becoming an Innovation-Focused Organization 23

Idea Bank 25

Business Process Mapping 27

Flowcharts, SOPs, and You 28

Information Flows 29

Coming Up with Ideas 31

Value Analysis 31

Sorting and Filtering 34

Ranking, Categorizing, and Classifying 35

Reviewing the Idea Bank 37

Brainstorming and Chance Encounters 38

AI Limitations 41

Pitfalls 44

Action Checklist 45

Notes 46

Chapter 3 Defining the Project 47

The What, Why, and How of a Project Plan 48

The Components of a Project Plan 49

Approaches to Break Down a Project 53

Project Measurability 62

Balanced Scorecard 63

Building an AI Project Plan 64

Pitfalls 66

Action Checklist 69

Chapter 4 Data Curation and Governance 71

Data Collection 73

Leveraging the Power of Existing Systems 81

The Role of a Data Scientist 81

Feedback Loops 82

Making Data Accessible 84

Data Governance 85

Are You Data Ready? 89

Pitfalls 90

Action Checklist 94

Notes 94

Chapter 5 Prototyping 97

Is There an Existing Solution? 97

Employing vs. Contracting Talent 99

Scrum Overview 101

User Story Prioritization 103

The Development Feedback Loop 105

Designing the Prototype 106

Technology Selection 107

Cloud APIs and Microservices 110

Internal APIs 112

Pitfalls 112

Action Checklist 114

Notes 114

Chapter 6 Production 117

Reusing the Prototype vs. Starting from a Clean Slate 117

Continuous Integration 119

Automated Testing 124

Ensuring a Robust AI System 128

Human Intervention in AI Systems 129

Ensure Prototype Technology Scales 131

Cloud Deployment Paradigms 133

Cloud API’s SLA 135

Continuing the Feedback Loop 135

Pitfalls 135

Action Checklist 137

Notes 137

Chapter 7 Thriving with an AI Lifecycle 139

Incorporate User Feedback 140

AI Systems Learn 142

New Technology 144

Quantifying Model Performance 145

Updating and Reviewing the Idea Bank 147

Knowledge Base 148

Building a Model Library 150

Contributing to Open Source 155

Data Improvements 157

With Great Power Comes Responsibility 158

Pitfalls 159

Action Checklist 161

Notes 161

Chapter 8 Conclusion 163

The Intelligent Business Model 164

The Recap 164

So What are You Waiting For? 168

Appendix A AI Experts 169

AI Experts 169

Chris Ackerson 169

Jeff Bradford 173

Nathan S. Robinson 175

Evelyn Duesterwald 177

Jill Nephew 179

Rahul Akolkar 183

Steven Flores 187

Appendix B Roadmap Action Checklists 191

Step 1: Ideation 191

Step 2: Defining the Project 191

Step 3: Data Curation and Governance 192

Step 4: Prototyping 192

Step 5: Production 193

Thriving with an AI Lifecycle 193

Appendix C Pitfalls to Avoid 195

Step 1: Ideation 195

Step 2: Defining the Project 196

Step 3: Data Curation and Governance 199

Step 4: Prototyping 203

Step 5: Production 204

Thriving with an AI Lifecycle 206

Index 209

Rewards Program

Write a Review