Arts and Cultural Programming : A Leisure Perspective

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-03-03

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"The text raws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses the leisure and recreation perspective to present the essential principles of arts and cultural programming to plan, design, manage, and evaluate events."--BOOK JACKET.

Table of Contents

Orientation to arts and cultural programmingp. 1
Overview of arts and cultural programmingp. 3
Programming approachesp. 23
Programming tasks and functionsp. 37
Applying program theory to practicep. 51
Pulling the pieces together : managing programsp. 53
Cultivating program audiencesp. 65
Evaluating and documenting programsp. 79
Economics of programming : arts financial management from macro to microp. 93
Program marketingp. 111
Arts and cultural programs in contextp. 127
Festivalsp. 129
Special eventsp. 143
Community artsp. 159
Cultural programmingp. 173
Museumsp. 185
Performing arts programmingp. 199
Imagining the future of arts and cultural programmingp. 217
References and resourcesp. 227
Indexp. 241
Table of Contents provided by Blackwell. All Rights Reserved.

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