Ashes to Ashes

by KLUGER, RICHARD

• ISBN13: 9780375700361
• ISBN10: 0375700366
• Format: Trade Paper
• Copyright: 1997-07-29
• Publisher: Vintage

Summary

No book before this one has rendered the story of cigarettes -- mankind's most common self-destructive instrument and its most profitable consumer product -- with such sweep and enlivening detail. Here for the first time, in a story full of the complexities and contradictions of human nature, all the strands of the historical process -- financial, social, psychological, medical, political, and legal -- are woven together in a riveting narrative. The key characters are the top corporate executives, public health investigators, and antismoking activists who have clashed ever more stridently as Americans debate whether smoking should be closely regulated as a major health menace. We see tobacco spread rapidly from its aboriginal sources in the New World 500 years ago, as it becomes increasingly viewed by some as sinful and some as alluring, and by government as a windfall source of tax revenue. With the arrival of the cigarette in the late-nineteenth century, smoking changes from a luxury and occasional pastime to an everyday -- to some, indispensable -- habit, aided markedly by the exuberance of the tobacco huskers. This free-enterprise success saga grows shadowed, from the middle of this century, as science begins to understand the cigarette's toxicity. Ironically the more detailed and persuasive the findings by medical investigators, the more cigarette makers prosper by seeming to modify their product with filters and reduced dosages of tar and nicotine. We see the tobacco manufacturers come under intensifying assault as a rogue industry for knowingly and callously plying their hazardous wares while insisting that the health charges against them (a) remain unproven, and (b) are universally understood, so smokers indulge at their own risk. Among the eye-opening disclosures here: outrageous pseudo-scientific claims made for cigarettes throughout the '30s and '40s, and the story of how the tobacco industry and the National Cancer Institute spent millions to develop a "safer" cigarette that was never brought to market. Dealing with an emotional subject that has generated more heat than light, this book is a dispassionate tour de force that examines the nature of the companies' culpability, the complicity of society as a whole, and the shaky moral ground claimed by smokers who are now demanding recompense

Author Biography

Richard Kluger began a career in journalism at <i>The Wall Street Journal</i>, and was a writer for <i>Forbes</i> magazine and then the <i>New York Post</i> before becoming literary editor of the New York <i>Herald Tribune</i> during its final years. In book publishing he served as executive editor at Simon and Schuster, and editor-in-chief at Atheneum. A fulltime writer since 1974, he is the author of two other works of social history -- <b>Simple Justice</b>, an account of the epochal 1954 Supreme Court decision outlawing school segregation, and <b>The Paper</b>, on the life and death of the <i>Herald Tribune</i>; each was nominated for the National Book Award. The best known of his six novels are <b>Members of the Tribe</b> and <b>The Sheriff of Nottingham</b>. Kluger and his wife, Phyllis, who have two sons and have written two novels together, live near Princton, New Jersey.<br><br><br><i>From the Hardcover edition.</i>

Table of Contents

Foreword: A Quick Drag
Adoring the Devil's Breath	p. 3
The Earth with a Fence Around It	p. 30
It Takes the Hair Right Off Your Bean	p. 54
The Golden Age of Malarkey	p. 80
"Shall We Just Have a Cigarette on It?"	p. 112
The Filter Tip and Other Placebos	p. 141
The Anguish of the Russian Count	p. 183
Grand Inquisitors	p. 221
Marlboro Mirage	p. 263
Three-Ton Dog on the Prowl	p. 298
Stroking the Sow's Ear	p. 349
Let There Be Light	p. 387
Breeding a One-Fanged Rattler	p. 412
The Heights of Arrogance	p. 447
The Calling of Philip Morris	p. 490
Of Dragonslayers and Pond Scum	p. 536
Chow Lines	p. 580
Melancholy Rose	p. 639
Smooth Characters	p. 678
Blowing Smoke	p. 723
Afterword to the Vintage Edition	p. 764
A Note on Sources and Acknowledgments	p. 768
Selected Bibliography	p. 772
Notes	p. 777
Index	p. 795
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