Astd Handbook for Measuring and Evaluating Training

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  • Format: Hardcover
  • Copyright: 2010-06-16
  • Publisher: Natl Book Network
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


To alleviate the fears of those who are afraid to be held accountable and to provide support to those who see evaluation as a challenge, this impressive resource features 33 professionals in the field of measurement, evaluation, and return-on-investment who share their expertise in all phases of evaluation, from planning an evaluation project to collecting and analyzing data to presenting the data. In addition, case studies that feature real-world evaluation studies lend depth and richness to your understanding of evaluation in practice.

Author Biography

Patricia P. Phillips is internationally renowned as an expert in the field of accountability, measurement, and evaluation and is in constant demand as a presenter at workshops and conferences throughout the world. She is president and CEO of the ROI Institute, a research, benchmarking, and consulting organization. She is also chair and CEO of the Chelsea Group, an international consulting group that supports public sector organizations in their efforts to build accountability into their training, human resources, and performance improvement programs.

Phillips is a facilitator for ASTD's ROI and Measuring and Evaluating Learning Workshops and an adjunct professor for graduate-level evaluation courses. She holds a PhD in International Development and a master's degree in Public and Private Management and has written 15 books on the subject of measurable performance, many of them with ASTD Press. She resides in Chelsea, Alabama.

Table of Contents

Forewordp. vii
Introductionp. xi
Acknowledgmentsp. xxi
Evaluation Planningp. 1
Identifying Stakeholder Needsp. 3
Developing Powerful Program Objectivesp. 15
Planning Your Evaluation Projectp. 29
Data Collectionp. 53
Using Surveys and Questionnairesp. 55
Designing a Criterion-Referenced Testp. 73
Conducting Interviewsp. 85
Conducting Focus Groupsp. 97
Action Planning as a Performance Measurement and Transfer Strategyp. 107
The Success Case Method: Using Evaluation to Improve Training Value and Impactp. 125
Using Performance Recordsp. 135
Data Analysisp. 147
Using Statistics in Evaluationp. 149
Analyzing Qualitative Datap. 165
Isolating the Effects of the Programp. 173
Converting Measures to Monetary Valuep. 189
Identifying Program Costsp. 201
Calculating the Return-on-Investmentp. 213
Estimating the Future Value of Training Investmentsp. 223
Measurement and Evaluation at Workp. 237
Reporting Evaluation Resultsp. 239
Giving CEOs the Data They Wantp. 253
Using Evaluation Resultsp. 265
Implementing and Sustaining a Measurement and Evaluation Practicep. 283
Selecting Technology to Support Evaluationp. 295
Evaluating mLearningp. 307
Evaluating Leadership Developmentp. 321
Evaluating a Global Sales Training Programp. 337
Evaluating Technical Trainingp. 355
Evaluating Traditional Training versus Computer Simulation Training for Leader Developmentp. 373
Voicesp. 385
Robert O. Brinkerhoffp. 387
Mary L. Broadp. 392
Jac Fitz-enzp. 396
Roger Kaufmanp. 400
Donald L. Kirkpatrickp. 404
Jack J. Phillipsp. 409
Dana Gaines Robinsonp. 415
William J. Rothwellp. 420
Epiloguep. 427
About the Editor of "Voices"p. 429
Appendix: Answers to Exercisesp. 431
About the Editorp. 455
Indexp. 457
Table of Contents provided by Ingram. All Rights Reserved.

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