The Author's Guide to Publishing and Marketing

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  • Format: Paperback
  • Copyright: 2009-03-30
  • Publisher: Natl Book Network
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It's always been difficult to get published. But up till the last couple of decades, if you managed to get published, you were sure of some sales, or at least that your publisher would work hard to get them with a reasonable prospect of results.

Table of Contents

Introductionp. 1
Getting publishedp. 5
The truth about publishingp. 6
Finding a publisherp. 12
Self-publishing and subsidy publishingp. 18
Working with your publisherp. 21
Royalties and advancesp. 33
Schedulingp. 36
Negotiating promotion and publicity with your publisherp. 38
Marketing the bookp. 43
Finding the right approachp. 44
Your toolsp. 60
Expanding the circlep. 73
Publicistsp. 67
Speaking Venues and Talksp. 86
Getting your book into bookstoresp. 102
Advertisingp. 111
Using the Internetp. 115
Websitesp. 116
Amazonp. 126
Monitoring and increasing your internet presencep. 134
Bloggingp. 137
Working with the mediap. 139
Writing a Press Releasep. 140
Review copiesp. 147
What journalists need from an authorp. 153
TV and radiop. 170
Print mediap. 179
Media trouble shootingp. 187
Appendicesp. 190
Preparing your manuscriptp. 190
Working through productionp. 195
After printingp. 201
Resourcesp. 204
Table of Contents provided by Ingram. All Rights Reserved.

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