Introduction | p. 1 |
Getting published | p. 5 |
The truth about publishing | p. 6 |
Finding a publisher | p. 12 |
Self-publishing and subsidy publishing | p. 18 |
Working with your publisher | p. 21 |
Royalties and advances | p. 33 |
Scheduling | p. 36 |
Negotiating promotion and publicity with your publisher | p. 38 |
Marketing the book | p. 43 |
Finding the right approach | p. 44 |
Your tools | p. 60 |
Expanding the circle | p. 73 |
Publicists | p. 67 |
Speaking Venues and Talks | p. 86 |
Getting your book into bookstores | p. 102 |
Advertising | p. 111 |
Using the Internet | p. 115 |
Websites | p. 116 |
Amazon | p. 126 |
Monitoring and increasing your internet presence | p. 134 |
Blogging | p. 137 |
Working with the media | p. 139 |
Writing a Press Release | p. 140 |
Review copies | p. 147 |
What journalists need from an author | p. 153 |
TV and radio | p. 170 |
Print media | p. 179 |
Media trouble shooting | p. 187 |
Appendices | p. 190 |
Preparing your manuscript | p. 190 |
Working through production | p. 195 |
After printing | p. 201 |
Resources | p. 204 |
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