Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

by Gerber, Michael E.

• ISBN13: 9780061568152
• ISBN10: 0061568155
• Edition: Reprint
• Format: Paperback
• Copyright: 2009-01-01
• Publisher: HarperCollins Publications

Summary

These words have been defining the life of Michael E. Gerber, bestselling author and international small business guru, since before 1977-when he created E-Myth Worldwide to transform the way that small business owners can grow their companies. Now he's created the Dreaming Room, the place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality.

Author Biography

Michael E. Gerber is the legend behind the E-Myth series of books, which includes The E-Myth Revisited, E-Myth Mastery, The E-Myth Manager, The E-Myth Physician, The E-Myth Contractor, and The E-Myth Enterprise. Collectively his books have sold millions of copies Worldwide. Michael is also highly sought after as a speaker and consultant. He lives in Carlsbad, California.

Table of Contents

Foreword	p. xxvii
Preface	p. xxix
Introduction	p. xxxi
The Preparation
A Conversation with My Mother Leads to the Dreaming Room	p. 3
The Five Realities of the Entrepreneur	p. 9
The Four Dimensions of the Entrepreneurial Personality	p. 15
The Dreamer and the Dream
The Awakening	p. 23
The Realization	p. 31
The Negative Reaction	p. 37
The Personal Dream	p. 45
The Impersonal Dream	p. 49
The Sudden Shock	p. 57
The Dream Is Born	p. 63
The Thinker and the Vision
Taking the Dream Apart	p. 73
Taking the Dream Apart Again	p. 83
The Vision Begins to Take Form	p. 87
The Vision Continues to Take Form	p. 95
Coming to Grips with the Business Model	p. 103
The Storyteller and the Purpose
Defining Purpose to Capture Your Imagination	p. 121
Pursuing Your Story	p. 133
And the Story Grows from Within	p. 143
The Leader and the Mission
The Leader	p. 153
The Leader Goes to Work	p. 169
The Wisdom of Process	p. 175
Beginning the Strategy; Beginning the Plan	p. 199
The Mission Is Under Way	p. 207
The Mission Reveals Itself	p. 217
We Suddenly Understand	p. 227
The Mission Is Being Realized	p. 235
The Revelation of the Golden Pyramid	p. 241
Epilogue: All Systems Go!	p. 259
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