Awash in the Mainstream

by De LA Garza, Rodolfo O.; Desipio, Louis

• ISBN13: 9780813366869
• ISBN10: 0813366860
• Format: Hardcover
• Copyright: 1999-03-11
• Publisher: Westview Pr

Summary

Following the pattern of two prior volumes on presidential election cycles,Ethnic IroniesandFrom Rhetoric to Reality,and Latino political participation, this new work examines the Latino impact on 1996 presidential campaign and election and Latino efforts to shape electoral outcomes. The contributors include chapters on eight states with large, concentrated Latino populations analyzing the course of the election, efforts by the Latino communities to organize to influence electoral outcomes, and outreach to the Latino communities. Three chapters represent departures from the prior volumes. In the overview chapter, in addition to providing a synthesis of key findings of the state level analyses and relating these developments to the national campaigns, Professors de la Garza and DeSipio review how the literature on presidential campaigns addresses Latino involvement. A new chapter is devoted to an analysis of the Democratic media campaign targeted to the Latino communities which was centrally managed and more extensive than in any previous campaign. A second new chapter is devoted to Latino participation in New England.

Author Biography

Louis DeSipio is assistant professor of political science at the University of Illinois at Urbana-Champaign. He is the author of Counting on the Latino Vote: Latinos as a New Electorate as well as the author and editor of a five-volume series on Latino political values, attitudes, and behaviors published by WestviewPress. Rodolfo O. de la Garza is Mike Hogg Professor of Community Affairs and professor of government at the University of Texas at Austin. He also serves as vice president and director of research at the Tom225s Rivera Policy Institute. He is the author of numerous books and articles, including most recently Ethnic Ironies: Latino Politics in the 1992 Elections (WestviewPress 1996) and Bridging the Border: Transforming Mexico-U.S. Relations. Louis DeSipio is assistant professor of political science at the University of Illinois at Urbana-Champaign. He is the author of Counting on the Latino Vote: Latinos as a New Electorate as well as the author and editor of a five-volume series on Latino political values, attitudes, and behaviors published by WestviewPress. Rodolfo O. de la Garza is Mike Hogg Professor of Community Affairs and professor of government at the University of Texas at Austin. He also serves as vice president and director of research at the Tomás Rivera Policy Institute. He is the author of numerous books and articles, including most recently Ethnic Ironies: Latino Politics in the 1992 Elections (WestviewPress 1996) and Bridging the Border: Transforming Mexico-U.S. Relations.

Table of Contents

List of Tables	p. ix
Acknowledgments	p. xiii
National Overview: United States 1996	p. 1
Awash in the Mainstream: Latinos and the 1996 Elections	p. 3
Targeting the Latino Vote: The Democratic Party's 1996 Mass-Communication Strategy	p. 47
The Old Reliables: Mexican Americans in Small Western States	p. 73
Recognizing Reliability: Hispanos and the 1996 Elections in New Mexico	p. 75
Similar Behavior, Different Results: Latinos and the 1996 Elections in Colorado	p. 101
Less Is More: Latinos in the 1996 Election in Arizona	p. 117
The Must Wins: Key States with Large, Long-term Latino Electorates	p. 137
Senor Smith Didn't Go to Washington: Latinos and the 1996 Texas Elections	p. 139
California Latino Politics and the 1996 Elections: From Potential to Reality	p. 167
The New Kids on the Block: Key States with New and Potentially Influential Latino Electorates	p. 191
Election? What Election? Illinois Latinos and the 1996 Election	p. 193
Pragmatism and Strategic Realignment in the 1996 Election: Florida's Cuban Americans	p. 211
Beyond La Macarena? New York City Puerto Rican, Dominican, and South American Voters in the 1996 Election	p. 239
Beyond Politics as Usual: Latinos and the 1996 Connecticut and Massachusetts Presidential Race	p. 249
About the Editors and Contributors	p. 269
Index	p. 273
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