Basics Design 01: Format Second Edition

by Ambrose, Gavin; Harris, Paul

• ISBN13: 9782940411795
• ISBN10: 2940411794
• Edition: 2nd
• Format: Paperback
• Copyright: 2012-05-01
• Publisher: Ava Pub Sa

Summary

Format is critical to design practice as it represents the physical point of contact with the user, affecting how successfully a design's printed or digital information is received. Basics Design: Formatexplores the entire range of formats available to designers today, from the traditional formats of books, magazines and posters to emerging technologies and new media. Format clearly demonstrates how a range of formats serve different purposes through a practice-led and visually stimulating exploration of the role of narrative, construction, identity, and shape and form, and explores how these affect the final design outcome. In this completely revised second edition of Format, Gavin Ambrose and Paul Harris demonstrate how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. Filled with exciting new case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of format within design and visual communication.