9782940373352

The Basics Design 03: Typography

by ;
  • ISBN13:

    9782940373352

  • ISBN10:

    2940373353

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2006-04-01
  • Publisher: Ava Pub Sa

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Table of Contents

Introductionp. 6
How to get the most out of this bookp. 8
Looking at Typep. 10
Where type is usedp. 12
What is type?p. 14
Typefaces and fonts (or founts)p. 16
Typeface stylep. 18
Italic or oblique?p. 20
Looking at a typefacep. 22
Typeface anatomyp. 26
X-heightp. 28
Absolute and relative measurementsp. 30
Type Classificationp. 34
Basic classificationsp. 36
Block typefacesp. 38
Roman typefacesp. 40
Roman variationsp. 42
Serif variationsp. 46
Gothic typefacesp. 48
Gothic variationsp. 50
Rounded variationsp. 54
Script typefacesp. 56
Graphic typefacesp. 58
Setting Typep. 60
Type familiesp. 62
Using multiple typefacesp. 66
Text hierarchyp. 68
Type on a pagep. 70
Numeralsp. 74
Drop and standing capitalsp. 78
Special charactersp. 80
Ligaturesp. 82
The right character for the jobp. 84
Punctuationp. 86
Non-alphabetical typefacesp. 88
Non-Latin typefacesp. 90
Leadingp. 92
Trackingp. 94
Kerningp. 96
Spacingp. 100
Overprinting and knocking outp. 102
Legibility and readabilityp. 104
Type Generationp. 108
Font generationp. 110
Type as a visual identityp. 112
Hand-drawn typep. 116
Building letterformsp. 118
Expressionismp. 122
Type Realisationp. 124
Materialsp. 126
Printing techniquesp. 132
Hot-metal printingp. 134
Silk-screen printingp. 138
Gravure printingp. 140
Print finishingp. 142
Embossing and debossingp. 144
Foil blockingp. 146
Varnishesp. 148
Type in Practicep. 150
Eclecticismp. 152
Integrating type and imagep. 154
Environmentp. 158
Glossaryp. 160
Conclusionp. 172
Acknowledgementsp. 174
Contactsp. 176
Table of Contents provided by Ingram. All Rights Reserved.

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