The Basics Design 03: Typography

by Ambrose, Gavin; Harris, Paul

• ISBN13: 9782940373352
• ISBN10: 2940373353
• Edition: 1st
• Format: Paperback
• Copyright: 2006-04-01
• Publisher: Ava Pub Sa

Table of Contents

Introduction	p. 6
How to get the most out of this book	p. 8
Looking at Type	p. 10
Where type is used	p. 12
What is type?	p. 14
Typefaces and fonts (or founts)	p. 16
Typeface style	p. 18
Italic or oblique?	p. 20
Looking at a typeface	p. 22
Typeface anatomy	p. 26
X-height	p. 28
Absolute and relative measurements	p. 30
Type Classification	p. 34
Basic classifications	p. 36
Block typefaces	p. 38
Roman typefaces	p. 40
Roman variations	p. 42
Serif variations	p. 46
Gothic typefaces	p. 48
Gothic variations	p. 50
Rounded variations	p. 54
Script typefaces	p. 56
Graphic typefaces	p. 58
Setting Type	p. 60
Type families	p. 62
Using multiple typefaces	p. 66
Text hierarchy	p. 68
Type on a page	p. 70
Numerals	p. 74
Drop and standing capitals	p. 78
Special characters	p. 80
Ligatures	p. 82
The right character for the job	p. 84
Punctuation	p. 86
Non-alphabetical typefaces	p. 88
Non-Latin typefaces	p. 90
Leading	p. 92
Tracking	p. 94
Kerning	p. 96
Spacing	p. 100
Overprinting and knocking out	p. 102
Legibility and readability	p. 104
Type Generation	p. 108
Font generation	p. 110
Type as a visual identity	p. 112
Hand-drawn type	p. 116
Building letterforms	p. 118
Expressionism	p. 122
Type Realisation	p. 124
Materials	p. 126
Printing techniques	p. 132
Hot-metal printing	p. 134
Silk-screen printing	p. 138
Gravure printing	p. 140
Print finishing	p. 142
Embossing and debossing	p. 144
Foil blocking	p. 146
Varnishes	p. 148
Type in Practice	p. 150
Eclecticism	p. 152
Integrating type and image	p. 154
Environment	p. 158
Glossary	p. 160
Conclusion	p. 172
Acknowledgements	p. 174
Contacts	p. 176
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