Basics of Design Layout & Typography for Beginners

by Graham, Lisa

• ISBN13: 9781401879525
• ISBN10: 1401879527
• Edition: 2nd
• Format: Paperback
• Copyright: 2005-06-13
• Publisher: Cengage Learning

Summary

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

Table of Contents

Preface	vii
Intended Audience	vii
Background of This Text	viii
Textbook Organization	ix
Features	x
New to This Edition	x
E.Resource	xi
About the Author	xi
Acknowledgments	xii
Questions and Feedback	xiii
Part One Design & Layout Basics	1	(200)
Before You Begin to Design	2	(19)
Decide What You Want to Say	3	(1)
Decide Who Your Audience Is	4	(2)
Pick a Design Format	6	(2)
Hints for Effective Copywriting	8	(4)
Quick Guide to Design Principles	12	(2)
An Overview of the Design Process	14	(5)
Summary	19	(1)
Mini Quiz #1	20	(1)
Emphasis	21	(20)
Why Use Emphasis?	23	(2)
Decide What is Most Important	25	(2)
Emphasis Techniques	27	(3)
Emphasis Examples	30	(5)
Too Much of a Good Thing	35	(1)
Advanced Page Analysis	35	(1)
Advanced Page Analysis: Emphasis	36	(2)
Summary	38	(1)
Mini Quiz #2	38	(1)
Exercises	39	(2)
Contrast	41	(21)
Why Use Contrast?	42	(2)
Contrast Examples	44	(10)
Advanced Page Analysis: Contrast	54	(2)
Summary	56	(1)
Mini Quiz #3	56	(3)
Exercises	59	(3)
Balance	62	(25)
Why Use Balance?	64	(1)
Symmetrical Versus Asymmetrical Balance	65	(1)
A Word About Proportion	66	(1)
Balance Examples	67	(14)
Advanced Page Analysis: Balance	81	(3)
Summary	84	(1)
Mini Quiz #4	84	(1)
Exercises	85	(2)
Alignment	87	(34)
Use Alignment to Improve Your Designs	90	(11)
Text Alignment	101	(3)
Group Related Elements	104	(2)
Alignment Examples	106	(10)
Advanced Page Analysis: Alignment	116	(2)
Summary	118	(1)
Mini Quiz #5	118	(1)
Exercises	119	(2)
Repetition	121	(25)
Unity and Gestalt	124	(4)
Repetition Examples	128	(11)
Too Much of a Good Thing	139	(3)
Advanced Page Analysis: Repetition	142	(2)
Summary	144	(1)
Mini Quiz #6	144	(1)
Exercises	145	(1)
Flow	146	(18)
What is Flow?	146	(1)
Verbal Flow	147	(5)
Visual Flow	152	(2)
Flow Examples	154	(6)
Advanced Page Analysis: Flow	160	(2)
Summary	162	(1)
Mini Quiz #7	162	(1)
Exercise	163	(1)
Images	164	(25)
Images Add Impact	164	(3)
Photographs	167	(8)
Illustrations	175	(3)
A Word About Clip Art	178	(2)
Type as Image	180	(4)
Dingbats	184	(1)
Visual Rules of Image Use	184	(2)
Summary	186	(1)
Mini Quiz #8	186	(1)
Exercises	186	(3)
Color	189	(12)
Getting Started With Color	189	(1)
The Secret Messages of Color	190	(2)
Color and Computers	192	(2)
Color Examples	194	(2)
Tips for Using Color	196	(1)
Summary	197	(1)
Mini Quiz #9	198	(1)
Exercises	198	(3)
Part Two Typography Basics	201	(52)
Overview of Technical Terms	202	(27)
Basic Type Terms	203	(1)
Type Anatomy	204	(1)
Typefaces	204	(1)
Type Styles and Type Families	204	(4)
Type Sizes	208	(1)
Weight	208	(2)
Letterspacing, Leading, and Word Spacing	210	(2)
Type Alignments	212	(2)
Line Length	214	(1)
Categories of Type	214	(10)
Font Software Formats	224	(2)
Summary	226	(1)
Mini Quiz #10	226	(2)
Exercises	228	(1)
A Few Simple Type Rules	229	(24)
Use Plenty of Contrast	232	(6)
Emphasis Again	238	(1)
Keep Your Typeface Choices Simple	238	(3)
Avoid Conflict	241	(1)
Type Combinations That Work	242	(4)
Type Usage Guidelines	246	(3)
Summary	249	(1)
Mini Quiz #11	250	(1)
Exercises	251	(2)
Part Three Projects & Resources	253	(45)
Focus On	254	(34)
Stationery Sets	255	(5)
Logos and Logotypes	260	(3)
Flyers	263	(5)
Banners	268	(3)
Posters	271	(2)
Newsletters	273	(4)
Resumes	277	(1)
Book Jackets	278	(2)
CD Covers and Labels	280	(2)
Summary	282	(1)
Exercises	282	(6)
Tools and Resources	288	(10)
Critique Guide	288	(1)
Typical Design Tools and Technology	289	(2)
Desktop Publishing Software	291	(3)
Clip Art and Type Sources	294	(1)
Useful Books and Magazines	295	(3)
Glossary	298	(4)
Index	302