Basics of Licensing: Licensee Edition How to Use Entertainment, Brand & Sports Licenses to Generate Profit

by Battersby, Gregory J.; Simon, Danny

• ISBN13: 9780983096313
• ISBN10: 0983096317
• Format: Paperback
• Copyright: 2012-08-24
• Publisher: Kent Press

Summary

Whereas the initial Basics book examined various licensing topics primarily from the perspective of the licensor, or property owner, book two of this series, Basics of Licensing: Licensee Edition, addresses those subjects and more, but this time from the contrasting perspective of the licensee. This volume provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product and achieving distribution. Such focal points that are addressed include: Selecting the Right License for Your Products; Best Practices in Product Development and Licensing Management; Ethics and Social Compliance and MORE!

Author Biography

Gregory J. Battersby is a senior partner in the intellectual property law firm of Grimes & Battersby, LLP, and is the general counsel for the International Licensing Industry Merchandisers’ Association (LIMA). He is the author of more than 25 books, including The Law of Merchandise and Character Licensing. He lives in Westport, Connecticut. Danny Simon built the licensing division for Carolco Pictures, Lorimar Productions, and 20th Century Fox, before opening his own licensing agency, the Licensing Group, Ltd. He has developed successful licensing programs for properties such as Baywatch, MASH, Mortal Kombat, Rambo, and Terminator 2: Judgment Day. He teaches a course on entertainment licensing at UCLA. He lives in Los Angeles.