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9781118691694

Basics of Nonprofit Publicity Winning Strategies for News Releases, Press Conferences and Media Relations

by
  • ISBN13:

    9781118691694

  • ISBN10:

    1118691695

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-05-13
  • Publisher: Jossey-Bass
  • Purchase Benefits
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Supplemental Materials

What is included with this book?

Summary

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

  • Copy writing
  • Media buyers
  • Rural media
  • Interviews
  • Press releases
  • Conferences
  • Client spotlights
  • Crisis preparation
  • Media relation policies
  • Press release policies
  • Social media
  • Strategic plans
  • Media databases
  • Online and offline press kits
  • Online tools
  • Staff preparation
  • Press conferences

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Author Biography

Scott C. Stevenson is the editor of Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations, published by Wiley.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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