Beating the Commodity Trap : How to Maximize Your Competitive Position and Increase Your Pricing Power

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  • Format: Hardcover
  • Copyright: 2009-12-22
  • Publisher: Perseus Distribution Services
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Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

Table of Contents

Prefacep. ix
The Three Commodity Traps: From Diamonds to Glassp. 1
The Deterioration Trap: How to Manage Market Power to Beat Low-End Competitorsp. 19
The Proliferation Trap: How to Manage Multiple Threats to Your Competitive Positionp. 47
The Escalation Trap: How to Manage the Escalating Momentum of One-upmanshipp. 83
The Diamond in the Rough: How to Keep Finding Your Best Competitive Positionp. 117
Appendix: Tips for Doing Price-Benefit Analysisp. 131
Notesp. 155
Acknowledgmentsp. 161
Indexp. 167
About the Authorp. 193
Table of Contents provided by Ingram. All Rights Reserved.

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