Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches

by Kroeger, Fritz; Vizjak, Andrej; Moriarity, Mike

• ISBN13: 9780071590761
• ISBN10: 0071590765
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-08-04
• Publisher: McGraw-Hill Education

Summary

To be capable of Beating the Global Consolidation Endgame-i.e., outperforming your markets and prospering as industries move ever faster toward consolidation-your company needs to take fate into its own hands if it is to survive and thrive.

Author Biography

Fritz Kröger is vice president of A.T. Kearney in Germany.

Andrej Vizjak is a vice president in A.T. Kearney's Munich office; he leads the firm's southeast European operations.

Mike Moriarty is a vice president of A.T. Kearney in Chicago and a senior leader in A.T. Kearney's consumer industries practice.

Table of Contents

Acknowledgments	p. xi
Introduction: The Truth about Niches	p. 1
Is There Really Such a Thing as a "Niche Strategy"?	p. 21
Where Did All the Good Niche Strategies Go?	p. 27
Know When to Hold 'Em ...	p. 35
Niches Are Born, Live, and Die within Larger Markets	p. 51
Small Is Beautiful, but It Can Be Pretty Big Too	p. 57
How to Find and Nurture a Stable, Defendable, and Profitable Niche	p. 63
Nine Endgame Niches	p. 77
How to Find and Structure an Endgame Niche	p. 129
The Unexploited Potential of the Endgame Niches	p. 137
Tales from the Front: 15 Niche Fighter Stories	p. 145
COSMOTE: Ringing Success in a Regional Niche	p. 146
Mercator: The Regional Niche Well Sold	p. 149
BMW: Sporty Driving from a Product Niche	p. 152
NetJets: Flying High in a Target-Group Niche	p. 156
Gorenje: Sold-Out Success in the Innovation Niche	p. 159
Swatch: Timing the Right Move from One Niche Strategy to Another	p. 162
Zara: A Product Niche Strategy with a Fast-Fashion Twist	p. 165
Alcan: From Counter Niche to Global Consolidator ... to Endgame Acquisition	p. 169
Ducati: Keeping a Stable Branding Niche Strategy	p. 172
Red Bull: How a Product/Branding Niche Charges Ahead	p. 176
Apple: From Product/Branding Niche to Innovation + Counter Niche = Surprises All Around	p. 179
RHON-KLINIKUM: Lightning Consolidation Cures Sick Hospitals	p. 183
Mittal Steel: The Quintessential Lightning Consolidator Melts the Steel Sector	p. 186
KPMG: Intelligent Use of the Cooperation Niche	p. 189
Sabre: Market Splitter Takes Flight	p. 191
About the Stable Endgame Niche Strategies Study	p. 195
Distribution of Stable Endgame Niches-Summary	p. 201
The 600 Stable Endgame Niche Fighters	p. 205
Index	p. 227
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