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9780415888028

Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

by ;
  • ISBN13:

    9780415888028

  • ISBN10:

    0415888026

  • Edition: 4th
  • Format: Nonspecific Binding
  • Copyright: 2011-11-23
  • Publisher: Routledge

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Supplemental Materials

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Summary

Becoming a Public Relations Writeris a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media. This fourth edition has been updated to reflect significant developments in the public relations field, and will include: Coverage of online writing and social media Enhanced pedagogical features A companion website including writing exercises, Power Point slides, and relevant links for students and instructors (www.routledge.com/textbooks/smith) Emphasis on "green" business practices In its current, comprehensive and accessible approach, Becoming a Public Relations Writerwill be an invaluable resource for future and current public relations practitioners. #x3B2C;

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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