Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

by Smith; Ronald D.

• ISBN13: 9780415893428
• ISBN10: 0415893429
• Edition: 4th
• Format: Hardcover
• Copyright: 2011-11-23
• Publisher: Routledge

Summary

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media.This fourth edition has been updated to reflect significant developments in the public relations field, and will include:Coverage of online writing and social mediaEnhanced pedagogical featuresA companion website including writing exercises, Power Point slides, and relevant links for students and instructors (www.routledge.com/textbooks/smith)Emphasis on "green" business practicesIn its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.ã