The Beermat Entrepreneur Turn Your good idea into a great business

by Southon, Mike; West, Chris

• ISBN13: 9781292243832
• ISBN10: 129224383X
• eBook ISBN(s): 9781292243849
• Edition: 3rd
• Format: Paperback
• Copyright: 2018-08-09
• Publisher: FT Press
• More Book Details
• Purchase Benefits

Summary

The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.

 

You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.

 

From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.

 

Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.

Author Biography

Mike Southon is a serially successful entrepreneur.  He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young.  Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists.  Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others.  He has been a visiting lecturer at City University Business School since 1992.

 

Chris West is a writer and journalist.  His China Quartet of mysteries is published in Asia, the USA, the UK and Europe.  He also works in PR and marketing, and is currently involved in his own start-up enterprise.