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9780517883709

Ben & Jerry's: The Inside Scoop How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by
  • ISBN13:

    9780517883709

  • ISBN10:

    0517883708

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 1995-05-16
  • Publisher: Currency
  • Purchase Benefits
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Supplemental Materials

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Summary

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

Author Biography

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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