The Best of Guerrilla Marketing Guerrilla Marketing Remix

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-07-08
  • Publisher: Entrepreneur Press
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Guerrilla Marketing's Greatest HitsUpdated, Adapted, Remastered... The only book to deliver The Best of Guerrilla Marketinga combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing booksupdated for a new generation. "When they write the history of marketing thought, Jay doesn''t get a page... he gets his own chapter." Seth Godin, author of Poke the Box "This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible." Jill Lublin, international speaker and author, Jilllublin.com "For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelterand, of course, Internet access." David Garfinkel, author of Advertising Headlines That Make You Rich "21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring." Roger C. Parker, www.PublishedandProfitable.com "Guerrilla Marketing has always been about helping the 'little guy' market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. " Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com "Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years and sold it! His brilliant marketing know-how played a huge role in our dramatic success. " Steve Savage, president, Savage International "Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language." Orvel Ray Wilson, CSP, marketing coach, sales trainer and author "Jay''s original Guerrilla Marketingvalidated all the marketing I''d been already doing, and opened my eyes to many new possibilities. Since that time, I''ve read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there''s more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively." Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert "Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!" David Fagan, owner, The Icon Builder "In the marketing jungle the Guerrilla is king!" David Perry, Perry-Martel International "Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top." Al Lautenslager, www.marketforprofits.com "Jay Conrad Levinson''s Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable." Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits

Author Biography

Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing. He is the chairman of Guerrilla Marketing International. Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association.

Table of Contents

Forwordp. vii
Insight Into Guerrilla Marketing
What Marketing Really isp. 3
What Marketing is notp. 10
The Birth of Guerrilla Marketingp. 18
The Spread of Guerrilla Marketingp. 24
The Simplicity of Guerrilla Marketingp. 32
The Monumental Secrets of Guerrilla Marketingp. 38
The Guerrilla Marketing Strategyp. 61
Guerrilla Marketing to the Unconscious Mindp. 68
The Guerrilla Marketing Weaponsp. 77
Guerrilla Advertisingp. 85
Guerrilla Marketing in the Social Mediap. 104
Guerrilla Marketing with Memesp. 116
Achieving Guerrilla Marketing Excellencep. 120
Guerrilla Marketing Yourselfp. 131
The Guerrilla Entrepreneurp. 140
Guerrilla Wisdom from Guerrilla Co-Authors
The Guerrilla Marketing Handbookp. 161
Guerrilla Relatingp. 168
Guerrilla Deal-Makingp. 173
Guerrilla Publicityp. 181
Guerrilla Writing Tipsp. 189
Guerrilla Copywriting Tipsp. 196
Guerrilla Marketing for Job Hunters 2.0p. 203
Guerrilla Researchp. 208
Guerrilla Marketing on the Internetp. 217
Guerrilla Social Media Marketingp. 235
Guerrilla Marketing Goes Greenp. 245
Guerrilla Marketing for Nonprofitsp. 250
Guerrilla Marketing Meets Karate Masterp. 259
Guerrilla Marketing in 30 Daysp. 269
Guerrilla Profitsp. 277
Guerrilla Marketing to Womenp. 284
Guerrilla Rainmakingp. 292
Guerrilla Wealthp. 299
Guerrilla Marketing For Financial Plannersp. 307
Guerrilla Savingp. 312
Guerrilla Breakthrough Strategiesp. 320
Guerrilla Multilevel Marketingp. 328
Guerrilla Networkingp. 337
Guerrilla Public Speakingp. 349
Guerrilla Marketing For Writersp. 353
Guerrilla Business Secretsp. 357
Guerrilla Marketing And The Human Egop. 360
Guerrilla Canvassingp. 363
Guerrilla Sellingp. 374
Guerrilla Negotiatingp. 389
Guerrilla Marketing For Franchiseesp. 403
Guerrilla Marketing On The Front Linesp. 415
About The Authors And Co-Authorsp. 428
Indexp. 456
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