Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword | |
Being a world class organization: what does it mean? | |
Understanding tourism from cradle to grave | |
Ideation: an integrated approach to idea generation | |
Market orientation for superior competitiveness | |
Total supply chain for innovation | |
World class design | |
Customer management and development in retailing | |
Project management and modern tools of innovation | |
Bringing-in and focusing-on customer true needs | |
Auditing innovation through effective performance measurement | |
Sustaining a culture of discontinuous innovation | |
Index. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.