Best Practice

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1999-02-12
  • Publisher: Routledge
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Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field. This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management. Combines key themes of 'best practice' and 'innovation' Foreword and chapter by Professor Richard Duggan, the DTI's Innovation Director Professor Zairi is head of the European Centre for TQM at the University of Bradford

Table of Contents

Being a world class organization: what does it mean?
Understanding tourism from cradle to grave
Ideation: an integrated approach to idea generation
Market orientation for superior competitiveness
Total supply chain for innovation
World class design
Customer management and development in retailing
Project management and modern tools of innovation
Bringing-in and focusing-on customer true needs
Auditing innovation through effective performance measurement
Sustaining a culture of discontinuous innovation

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