Better Business

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  • Edition: 4th
  • Format: Paperback
  • Copyright: 2015-01-06
  • Publisher: Pearson
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Supplemental Materials

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  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for ISBN-10:  0134088506/ISBN-13:  9780133920581. That package includes ISBN-10:  0133920585/ISBN-13: 9780133920581 and ISBN-10: 0133935485 /ISBN-13:  9780133935486.

For introduction to business courses. 


A better way to learn business.

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.


Better Business is is integrated with MyBizLab which gets students to interact with business, not just read about it. MyBizLab also assists instructors with their course prep, making it convenient to access and assign modern, interactive resources.


Also available with MyBizLab.

MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Author Biography

Michael R. Solomon, PhD, Contributing Editor

Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, The University of Manchester, U.K. Michael’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.


Mary Anne Poatsy, MBA, CFP

Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University’s J. L. Kellogg Graduate School of Management.


Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.


Kendall Martin, PhD


Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and graduate levels.


Kendall’s education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.


As an associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.


Table of Contents

About the Authors  



New to the Third Edition  

Letter from the Authors  


PART 1     Looking at the Business Environment  

CHAPTER 1 Business Basics  

CHAPTER 2 Economics and Banking  

CHAPTER 3 Ethics in Business  

CHAPTER 4 Business in a Global Economy  

MINI CHAPTER 1 Business Law  

PART 2     Starting and Structuring a Business  

CHAPTER 5 Small Business and the Entrepreneur  

CHAPTER 6 Forms of Business Ownership  

MINI CHAPTER 2 Constructing an Effective Business Plan  

PART 3     Managing a Business and Employees  

CHAPTER 7 Business Management and Organization  

CHAPTER 8 Motivation, Leadership, and Teamwork  

CHAPTER 9 Human Resource Management  

CHAPTER 10 Online Business and Technology  

CHAPTER 11 Production, Operations, and the Supply Chain  

MINI CHAPTER 3 Business Communications  

PART 4     Principles of Marketing  

CHAPTER 12 Marketing and Consumer Behavior  

CHAPTER 13 Product Development and Pricing Strategies  

CHAPTER 14 Promotion and Distribution  

MINI CHAPTER 4 Finding a Job  

PART 5     Principles of Finance  

CHAPTER 15 Financing and Tracking Business Operations  

CHAPTER 16 Investment Opportunities in the Securities Market  

MINI CHAPTER 5 Personal Finance  


Reference Notes  


Answer Key  

Rewards Program

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