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Bottom Line Writing Reporting the Sense of Dollars

Name: Bottom Line Writing Reporting the Sense of Dollars
Price: $57.49 USD
Availability: InStock
Author: Fink, Conrad C.
ISBN: 9780813822860

by Fink, Conrad C.

ISBN13:
9780813822860
ISBN10:
0813822866
Edition: 1st
Format: Hardcover
Copyright: 2000-02-16
Publisher: Wiley-Blackwell
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Bottom Line Writing Reporting the Sense of Dollars > ISBN13: 9780813822860

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Summary

An introduction for students and professionals to the magic of careers in business news writing. This lively and unique "how-to" book demystifies economic, business and financial news reporting and writing.

Author Biography

Conrad C. Fink is a William S. Morris Professor of Newspaper Strategy and Management, Henry W. Grady College of Journalism and Mass Communication, and director of the James M. Cox, Jr. Institute for Newspaper Management Studies, University of Georgia, Athens.

Introduction

Part One: Marketplace Realities

(20)

Your Readers: Their Wants and Their Needs

(18)

Part Two: Reporting and Numbers: Keys to Success

(42)

Reporting: Sources Are Your Gold

(20)

Making Facts and Numbers Sing

(20)

Part Three: Writing Forms and Structures

(38)

The Straight Stuff: Five Ws and How

(16)

Capturing the Human Element

(20)

Part Four: Three Major News Sectors

103

(70)

Economics: Bringing the Big Picture Home

105

(16)

Business: Walking the Main Street Beat

121

(32)

Finance: It's Their Pocketbooks That Count

153

(20)

Part Five: You, the Law and Ethics

173

(24)

Be Fair, Be Accurate

175

(22)

Part Six: Your Future on Campus and Beyond

197

(22)

Starting Today Toward Tomorrow

199

(20)

Appendix: Terms to Learn

219

(6)

Name Index

225

(4)

Subject Index

229

Supplemental Materials

What is included with this book?

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.