Bottom Line Writing Reporting the Sense of Dollars

by Fink, Conrad C.

• ISBN13: 9780813822860
• ISBN10: 0813822866
• Edition: 1st
• Format: Hardcover
• Copyright: 2000-02-16
• Publisher: Wiley-Blackwell
• More Book Details

Summary

An introduction for students and professionals to the magic of careers in business news writing. This lively and unique "how-to" book demystifies economic, business and financial news reporting and writing.

Author Biography

Conrad C. Fink is a William S. Morris Professor of Newspaper Strategy and Management, Henry W. Grady College of Journalism and Mass Communication, and director of the James M. Cox, Jr. Institute for Newspaper Management Studies, University of Georgia, Athens.

Table of Contents

Introduction	ix
Part One: Marketplace Realities	3	(20)
Your Readers: Their Wants and Their Needs	5	(18)
Part Two: Reporting and Numbers: Keys to Success	23	(42)
Reporting: Sources Are Your Gold	25	(20)
Making Facts and Numbers Sing	45	(20)
Part Three: Writing Forms and Structures	65	(38)
The Straight Stuff: Five Ws and How	67	(16)
Capturing the Human Element	83	(20)
Part Four: Three Major News Sectors	103	(70)
Economics: Bringing the Big Picture Home	105	(16)
Business: Walking the Main Street Beat	121	(32)
Finance: It's Their Pocketbooks That Count	153	(20)
Part Five: You, the Law and Ethics	173	(24)
Be Fair, Be Accurate	175	(22)
Part Six: Your Future on Campus and Beyond	197	(22)
Starting Today Toward Tomorrow	199	(20)
Appendix: Terms to Learn	219	(6)
Name Index	225	(4)
Subject Index	229