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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2004-05-01
  • Publisher: Grand Central Publishing

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Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus.She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed. Bragging rights and responsibilities are surveyed in a variety of situations:the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff

Author Biography

Peggy Klaus, a skilled lecturer, lives in Berkeley, California.

Table of Contents

Introduction: Lessons from My Father and Hollywood xiii
Chapter 1: Bragging Myths We Live and Die By 1(19)
Chapter 2: What's So Good About You? 20(28)
Chapter 3: The Business of Bragging In and Out of the Office 48(18)
Chapter 4: Techno-Brag: Tooting in the 21st Century 66(20)
Chapter 5: Job Interviews: Bragging Your Way In the Door 86(21)
Chapter 6: Performance Reviews: The Good, the Bad, and the Ugly 107(17)
Chapter 7: When You Don't Have a "Real" Job 124(19)
Chapter 8: When You're Out on Your Own 143(20)
Chapter 9: Brag Nags 163(27)
Chapter 10: A Confession and Twelve Tooting Tips 190

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