The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-10-24
  • Publisher: McGraw-Hill Education

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The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business."Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors,The One-Minute Millionaire

Author Biography

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.


Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.


Table of Contents

Introduction: Theory, Schemory, I've Got a Business to Runp. v
The DNA of a Personal Brandp. 1
Why Brand Yourself?p. 3
How Personal Branding Worksp. 17
Getting and Keeping the Cream of the Cropp. 31
The Brand with Three Brainsp. 47
Specialize or Spendp. 49
Branding Channelsp. 67
Creating Customer Delightp. 96
Anatomy of a Personal Brandp. 109
Brand Identityp. 111
Personal Brochure and Personal Postcardp. 126
The Internetp. 144
Public Relations and Community Outreachp. 164
Networking and Referralsp. 182
Advertisingp. 201
It's Alive! Bringing Your Brand to Life in 12 Monthsp. 217
Create Your Branding Strategyp. 219
Launch Your One-Year Branding Planp. 237
Maintaining and Defending Your Brandp. 250
Resourcesp. 264
Indexp. 267
Table of Contents provided by Ingram. All Rights Reserved.

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