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9780967450650

The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand

by ;
  • ISBN13:

    9780967450650

  • ISBN10:

    0967450659

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2003-03-01
  • Publisher: Peter Montoya Inc
  • Purchase Benefits
List Price: $24.95

Summary

"Exploring the fundamental reasons branding is a part of the human psyche, this road map to understanding and creating a personal brand looks at the compulsion to instantly label things and people. It offers a gateway to molding the perceptions of influential individuals by explaining eight laws that lead to professional success, including the ideas that a brand must have a narrow focus and that it must reflect the true nature of the person behind it by exhibiting passions, flaws, goals, and gifts. Demonstrating that a personal brand is more than a slogan or impressive business card, this book offers a series of detailed exercises, from using icons and creating web sites to networking and exploiting public relations, for crafting and managing a powerful personal brand."

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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