Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
Introduction: Framing Chinese Advertising | |
Local Content | |
Positioning the New Modern Girl | |
The Synergy Buzz and TV Brands | |
Storytelling and Corporate Branding | |
Bourgeois Bohemians in China | |
Hello Moto: Youth Culture and Music Marketing | |
CCTV and Advertising Media | |
Notes | |
References | |
Acknowledgments | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.