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9781917391283

The Brand New Future How brands can save the world

by Sheard, Bob
  • ISBN13:

    9781917391283

  • ISBN10:

    1917391285

  • Format: Paperback
  • Copyright: 2025-09-16
  • Publisher: LID Publishing
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Summary

Today’ s consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.

Author Biography

Bob Sheard is the founder of FreshBritain, which for the past 20 years has designed over 200 global brands.

Supplemental Materials

What is included with this book?

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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