Brand NFL

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  • Format: Paperback
  • Copyright: 2010-09-12
  • Publisher: Univ of North Carolina Pr
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Professional football today is an $8 billion sports entertainment industry-and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriardrs"s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Author Biography

Michael Oriard, a former professional football player, is Distinguished Professor of American Literature and Culture and Associate Dean of the College of liberal Arts at Oregon State University. He is author of several books on football, most recently, Bowled Over: Big-Time College Football from the Sixties to the BCS Era.

Table of Contents

Introductionp. 1
The Creation of the Modern NFL in the 1960sp. 10
No Freedom, No Footballp. 55
The End of the Rozelle Erap. 95
The New NFLp. 140
Football as Productp. 175
Football in Black and Whitep. 210
Conclusionp. 250
Afterwordp. 258
Notesp. 265
Acknowledgmentsp. 315
Indexp. 317
Franchise Values and Revenues, 1991-2006p. 154
Television Contracts, 1987-2006p. 169
Table of Contents provided by Ingram. All Rights Reserved.

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