Brand Revolution : Ousting Old Mideast Trading Mindsets

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  • Format: Paperback
  • Copyright: 2012-01-28
  • Publisher: Textstream
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With the growing cluttered industries and highly competitive markets; strategies of differentiation are key factors to success where I always advise my clients on the importance of leading the categories they are operating in. Today's brands must mean cash-inflow for the company and not the old attitude of just being a tool for advertising. My passion towards marketing drove me to take too many steps forward and excel in one single thing that I do: Brand Marketing.
Today, I'm one of the leading Brand Marketing consultants in the Middle East and author of two books:Eccentric MarketingandThe Power of Belonging.
The ability to develop brand marketing models motivated me to write these books and also be successful in consultancy with my clients. Most recently, I have been praised in the book Emotionomics by Dan Hill (a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc.) along with other world renown marketers such as Philip Kotler (the world's foremost expert on the strategic practice of marketing) and Martin Lindstrom (the Brand Guru). I also had the privilege of being interviewed by Faith Popcorn (a futurist and the CEO of BrainReserve) for her two new books on market trends.
My passion for brand marketing also drove me to engage audiences in the Middle East and elsewhere such as the United States and Asia. Throughout my career, I have encountered great clients and fellow marketers, but one testimonial is really close to my heart and that is from Dan Hill himself:
"An eager explorer of what's new and best in the marketing realm, Said offers his clients a thoughtful, cogent perspective on what it takes to make sure your marketing connects both rationally and emotionally with the target market. Full of energy and practical insights, Said is your guy when it comes to making it happen in marketing circles within the Middle East."
My consultancy to my clients is based on a results driven course. I gained the recognition of one of the leading minds in marketing within the region. With such an honor bestowed upon me, my ambition is to deliver the most innovative forms of marketing which are still studied as a test model from theory to practice. Many of my clients have enjoyed the long journey with me and as a team we delivered more than the expectation.
Don't take marketing lightly. It's the core operation function of your company's survival. Involve the marketers that understand your expectations and watch how your team goes beyond meeting just the deliverables. Strategic Brand Marketing allows for brand building, cash infows, vertical integration via communications with your target audience, increased market share and job creation.
It is the biggest driver for the betterment of any organization and the society in which it operates. for more information abouth the author please visit

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