9789814779241

Brand Singapore Nation branding after Lee Kuan Yew, in a divisive world

by Unknown
  • ISBN13:

    9789814779241

  • ISBN10:

    9814779245

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2018-02-07
  • Publisher: Marshall Cavendish International (Asia) Pte Ltd

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary


How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.


Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.

Author Biography

Koh Buck Song has worked on the nation branding of Singapore in various capacities, from global investment promotion and public policy to enhancing the quality of life and projecting “soft power”. This 2nd edition of Brand Singapore is his 29th book as author/editor.


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