Branded

by Williams, Gareth

• ISBN13: 9781851773251
• ISBN10: 1851773258
• Format: Hardcover
• Copyright: 2000-01-01
• Publisher: Victoria & Albert Museum

Summary

This short illustrated book analyzes the key strategies used by leading companies such as Coca Cola, Cadbury, and Levi Strauss to promote their brands. Through a series of snapshots of their products or advertisements, Branded? takes a lighthearted look at the links between brand and consumer behavior, decoding messages put forward by different brands - from promises of luxury or a glamorous lifestyle to authority and reliability or technological empowerment.

Table of Contents

ARE YOU BRANDED?	6	(87)
Levi Strauss	12	(2)
Coca-Cola	14	(2)
Rollerblade	16	(2)
Heinz	18	(2)
AA (Automobile Association)	20	(2)
Mr Clean	22	(2)
Bold	24	(2)
Mercedes-Benz	26	(2)
Muji	28	(2)
Gucci	30	(2)
Louis Vuitton	32	(2)
Prada	34	(2)
Cadbury	36	(2)
Chanel	38	(2)
Versace	40	(2)
Nokia	42	(2)
Adidas	44	(2)
Microsoft	46	(2)
PlayStation	48	(2)
Caterpillar	50	(2)
Apple	52	(2)
Diesel	54	(2)
Benetton	56	(2)
Tango	58	(2)
Virgin	60	(2)
Manchester United	62	(2)
Hello Kitty	64	(2)
Disney	66	(2)
Lara Croft	68	(2)
Swatch	70	(2)
Frosties	72	(2)
The New Beetle	74	(2)
The Body Shop	76	(2)
Gourmet Percol Coffee	78	(2)
The Co-operative Bank	80	(2)
Pampers	82	(2)
Barbie	84	(2)
Hard Rock Cafe	86	(2)
Irn-Bru	88	(2)
McDonald's	90	(3)
Further Reading	93