Brief Penguin Handbook, The (with What Every Student Should Know About Using a Handbook)

by Faigley, Lester

• ISBN13: 9780205585731
• ISBN10: 0205585736
• Edition: 2nd
• Format: Package
• Copyright: 2006-01-01
• Publisher: Longman

Summary

Expressly created to engage the visual and technological interests of todayrs"s students,The Brief Penguin Handbookrevolutionized the way handbooks present information and ideas. With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The second edition of this extraordinary handbook continues to lead the market with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.

Table of Contents

Composing in a Visual Era

Introduction: Writing for Different Purposes in Different Media

The Rhetorical Situation

The rhetorical triangle

A writer's audience

A writer's ethos

A writer's purpose

Words, Images, and Graphics

Multimedia writing

Communicating with words, images, and graphics

Where images and graphics work best

Where words work best

Planning, Drafting, and Revising

Planning and Drafting

Establish your goals

Explore your topic

Write a working thesis

Plan a strategy

Compose a draft

Write as a member of a team

Stay organized

Composing Paragraphs

Focus your paragraphs

Organize your paragraphs

Make your paragraphs coherent

Consider paragraph length

Link across paragraphs

Write effective beginning and ending paragraphs

Rewriting, Editing, and Proofreading

Switch from writer to reader

Learn strategies for rewriting

Respond to other writers' drafts

Edit for particular goals

Proofread carefully

Learn to edit the writing of others

Writing in College and Beyond

Critical Reading and Viewing

Two kinds of reading and viewing

Critical reading

Verbal fallacies

Critical viewing

Visual fallacies

Analyzing Verbal and Visual Texts

The aim of analysis

Analyze the context and the text

Develop and organize a rhetorical analysis

Sample rhetorical analysis

Analyze images and other kinds of visual texts

Writing to Reflect

Find a reflective topic

Identify a focus

Develop a response

Sample reflective essay

A reflective magazine article

Writing to Inform

Find an informative topic

Narrow your topic and write a thesis

Develop and organize your ideas

Sample informative essay

An informative brochure

Writing to Persuade

Find an arguable topic

Make an arguable claim

Develop and organize good reasons

Sample proposal argument

A persuasive Web site

A persuasive letter of application and rFsumF

Designing and Presenting

Design Basics

Create visual relationships

Make similar items looks similar

Make different items look different

Understand type styles

Illustrations, Tables, and Charts

Illustrations

Image editors

Formats and printers

Tables

Charts and graphs

Verbal and Visual Presentations

Plan a presentation

Design effective visuals

Deliver a presentation with visuals

Writing for the Web

Plan a Web site

Define specific goals

Design for the Web

Researching

Planning Your Research

Analyze the research task

Set a schedule

Find a topic that interests you

Ask a question and draft a working thesis

Decide what kind of research you need to do

Plan your field research

Finding Print Sources in Libraries

Determine what kinds of sources you will need

Identify keywords

Find books

Find journal articles

Find newspaper articles

Start a working bibliography

Finding Sources Online

Database sources versus Web sources

Find articles and other sources in library databases

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