Brilliant Persuasion Everyday techniques to boost your powers of persuasion

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2017-02-01
  • Publisher: FT Press

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You’re already aware of how unlikely you are to progress at work, or “make a name for yourself” in life, if you struggle to get your ideas accepted by your prospects, your clients, your team, your boss, or your peers.


Have you noticed how for some people it seems effortless, while the rest of us – maybe you, would benefit from a little help?


Step by step, Brilliant Persuasion introduces you to a formidable selection of some of the most powerful persuasion techniques used by the most successful business men and women throughout the world.


Using practical exercises that you will effortlessly adapt into your everyday speech, Brilliant Persuasion will ensure you:

  • Naturally, lead people towards your way of thinking
  • Quantum leap your negotiating skills
  • Overcome objections
  • Figure out the emotions behind your prospects’ decision-making process and covertly use this to your advantage
  • Understand and acquire the basic technics of the language of persuasion and how to quickly integrate them into everyday business and life scenarios
  • Foster long-term trust, credibility, and resonant rapport
  • Understand why some words are more persuasive than others
  • Subliminally plant suggestions and ideas into the minds of others.

Author Biography

Stephen C. Young FIRC, ICF, ACSTH, is the founder and principle coach of Proactive Persuasion, a leading UK training consultancy specialising in the delivery of unique immersion-style seminars about persuasion. He is a professionally qualified career and management coach and has twenty five years’ experience in the recruitment industry.

He worked for a selection of advertising and executive search consultancies before in 1993 establishing his own highly successful executive search consultancy which he ran in Central London for twelve years employing a specialist team.

Table of Contents

Table of Contents


Part I – The New Behaviour Generator

1. Building a Persuasive Personality

2.    Eye Accessing Cues – The eyes have it


Part II – Understanding and using language patterns

3. Changing direction and removing resistance

4. Building positivity and rapport

5. Lead them towards your point of view

6. Overcoming objections and getting to yes


Part III - Mastering powerful questioning techniques

7. Questions to ask your target

8. Questions to ask yourself


Part IV – The dark magic of embedded commands

9. Talking to the subconscious

10. Useful Word Lists


Part V - Summing Up and Practice

11. Ten Point Practice Plan


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