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Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media,9780073512037
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Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media

by ; ;
Edition:
7th
ISBN13:

9780073512037

ISBN10:
0073512036
Format:
Paperback
Pub. Date:
3/31/2011
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $148.50

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    Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media




Summary

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Table of Contents

Part One: Foundations

Introduction

1 History of Broadcast Media

2 History of Cable, Home Video, and theInternet 2

3 Audio and Video Technology

Part Two: How It Is

4 Radio Today

5 Broadcast and Cable/Satellite TV Today

6 The Internet, Web Audio, and Web Video

Part Three: How It’s Done

7 The Business of Broadcasting, Cable, and New Media

8 Radio Programming

9 TV Programming

Part Four: How It’s Controlled

10 Rules and Regulations

11 Self-Regulation and Ethics

Part Five: What It Does

12 Ratings and Audience Feedback

13 Effects

Glossary

Credits

Index



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