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This is the 10th edition with a publication date of 2/12/2009.
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The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
Table of Contents
|The Environment Of Business|
|Exploring the World of Business and Economics|
|Being Ethical and Socially Responsible|
|Exploring Global Business|
|Trends In Business Today|
|Choosing a Form of Business Ownership|
|Small Business, Entrepreneurship, and Franchises|
|Management And Organization|
|Understanding the Management Process|
|Creating a Flexible Organization|
|Producing Quality Goods and Services|
|Attracting and Retaining the Best Employees|
|Motivating and Satisfying Employees and Teams|
|Enhancing Union-Management Relations|
|Building Customer Relationships Through Effective Marketing|
|Creating and Pricing Products that Satisfy Customers|
|Wholesaling, Retailing, and Physical Distribution|
|Developing Integrated Marketing Communications|
|Information For Business Strategy And Decision Making|
|Understanding Information and e-Business|
|Using Accounting Information|
|Finance And Investment|
|Understanding Money, Banking, and Credit|
|Mastering Financial Management|
|Understanding Personal Finances and Investments|
|Table of Contents provided by Publisher. All Rights Reserved.|