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Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
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What version or edition is this?
This is the 4th edition with a publication date of 1/1/2008.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.
Table of Contents
|Prologue: Planning Your Business Career|
|Developing a business mindset|
|The Fundamentals of Business and Economics|
|Ethics and Corporate Social Responsibility|
|The Global Marketplace|
|Organizing the business enterprise|
|Small Business and Entrepreneurship|
|Managing for profitability|
|Accounting and Financial Management|
|Banking and Securities|
|Creating and satisfying customers|
|Marketing Concepts and Strategies|
|Products and Pricing|
|Distribution and Customer Communication|
|Leading and supporting employees|
|Management Functions and Skills|
|Organization, Teamwork, and Motivation|
|The U.S. Legal System and Business Law|
|Personal Finance: Getting Set for Life|
|Table of Contents provided by Publisher. All Rights Reserved.|