Business in Action with Real Time Updates

by Bovee, Courtland L.; Thill, John V.

• ISBN13: 9780136154082
• ISBN10: 0136154085
• Edition: 4th
• Format: Paperback
• Copyright: 2008-01-01
• Publisher: Prentice Hall

Summary

KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

Table of Contents

Prologue: Planning Your Business Career

Developing a business mindset

The Fundamentals of Business and Economics

Ethics and Corporate Social Responsibility

The Global Marketplace

Business Systems

Organizing the business enterprise

Business Structures

Small Business and Entrepreneurship

Managing for profitability

Accounting and Financial Management

Banking and Securities

Creating and satisfying customers

Marketing Concepts and Strategies

Products and Pricing

Distribution and Customer Communication

Leading and supporting employees

Management Functions and Skills

Organization, Teamwork, and Motivation

Human Resources

Appendices

The U.S. Legal System and Business Law

Personal Finance: Getting Set for Life

Table of Contents provided by Publisher. All Rights Reserved.