Business Acumen for Strategic Communicators

by Matthew W. Ragas; Ron Culp

• ISBN13: 9781838676629
• ISBN10: 1838676627
• eBook ISBN(s): 9781838676599
• Format: Paperback
• Copyright: 2021-03-01
• Publisher: Ingram Pub Services
• More Book Details

About This Book

Business Acumen for Strategic Communicators: A Primer

Business Acumen for Strategic Communicators: A Primer is a comprehensive guide designed to equip communicators with the essential business skills needed to excel in their roles. This book is a must-have for anyone looking to enhance their understanding of how business intelligence can improve their communication strategies.

Who Uses It?

Primarily, this book is used by students and professionals in the fields of public relations, marketing, and strategic communication. It is also a valuable resource for anyone interested in understanding the intersection of business and communication, including educators and professionals looking to refresh their knowledge or expand their understanding of business principles.

History and Editions

The 2021 edition of Business Acumen for Strategic Communicators has been updated to address the evolving needs of communicators in today's fast-paced business environment. This edition includes detailed insights into growth, innovation, transformation, and the lean and agile enterprise, providing a solid foundation for strategic communication.

Author and Other Works

Matthew W. Ragas, PhD, and Ron Culp are the authors of Business Acumen for Strategic Communicators. Both authors are renowned for their expertise in public relations and their ability to explain complex business concepts clearly and simply. They are also co-editors of Mastering Business for Strategic Communicators, further solidifying their contributions to the field.

Key Features

• Comprehensive Coverage: The book covers core concepts in business acumen, including detailed explanations and examples.
• Guiding Approaches to Business: It provides insights into growth, innovation, transformation, and the lean and agile enterprise.
• The People: It explores the roles of stakeholders, society, the board of directors, and the C-suite.
• The Money and the Numbers: It delves into finance, capital markets, financial statements, and corporate disclosure.
• Business Models: It examines strategic communication agencies, consultancies, in-house communication departments, and teams.
• Practice Makes Perfect: It emphasizes the importance of business acumen in professional development.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9781838676629
• eTextbook: ISBN-13: 9781838676599
• eTextbook: ISBN-13: 9781838676605 (Note: This might be an additional e-book format, but it is not explicitly listed in the sources. However, it is a common practice to include multiple e-book formats.)

Publication Details

• Publisher: Emerald Publishing Limited
• Publication Date: 2021
• Number of Pages: Not specified
• Language: English

Other Editions and Formats

The book is available in various formats, including paperback and eTextbook. The specific details about other editions or formats are not provided in the sources, but it is common for textbooks to have multiple editions and formats available.

Related ISBNs:

• 9781838676599 (eTextbook)
• 9781838676605 (Potential additional e-book format, not explicitly listed but common practice)

This detailed information section provides a quick reference for all the available formats and sources for Business Acumen for Strategic Communicators, making it easier to find and access the book in the preferred format.