Business and Administrative Communication

by Unknown

• ISBN13: 9780073377803
• ISBN10: 0073377805
• Edition: 9th
• Format: Hardcover
• Copyright: 2009-10-19
• Publisher: McGraw-Hill/Irwin

Summary

Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student's attention. The ninth edition of Business and Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student's attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. The 9th edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of "teachability" and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book.

Table of Contents

The Building Blocks of Effective Messages

Succeeding in Business Communication and Management

Adapting Your Message to Your Audience

Building Goodwill

Navigating through the Business Environment

Communicating across Cultures

Working and Writing in Teams

The Communication Process

Planning, Composing, and Revising

Designing Documents

Creating Visuals and Data Displays

Making Oral Presentations

Job Hunting

Building Résumés

Applying for a Job

Interviewing for a Job and Writing Follow-Up Messages

Basic Business Messages

Sharing Informative and Positive Messages

Delivering Negative Messages

Crafting Persuasive Messages

Proposals and Reports

Planning and Researching for Reports and Proposals

Writing Proposals

Analyzing Information and Writing Reports

Appendices

Formatting Letters, Memos, and E-mail Messages

Writing Correctly

Table of Contents provided by Publisher. All Rights Reserved.