Business and Administrative Communication with CD, PowerWeb, and BComm Skill Booster

by Locker, Kitty O.

• ISBN13: 9780072551341
• ISBN10: 0072551348
• Edition: 6th
• Format: Hardcover
• Copyright: 2002-05-23
• Publisher: McGraw-Hill/Irwin

Summary

This Sixth Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings - the BComm Skill Booster, PowerWeb, and the Toolbox CD-ROM - round out the learning experience with Business and Administrative Communication.

Table of Contents

PART ONE The Building Blocks of Effective Messages	1	(145)
Business Communication, Management, and Success	2	(30)
Building Goodwill	32	(24)
Adapting Your Message to Your Audience	56	(28)
Making Your Writing Easy to Read	84	(26)
Planning, Composing, and Revising	110	(14)
Designing Documents, Slides, and Screens	124	(21)
PART TWO Letters, Memos, and E-Mail Messages	145	(144)
Informative and Positive Messages	146	(34)
Negative Messages	180	(30)
Persuasive Messages	210	(42)
Sales, Fund-Raising, and Promotional Messages	252	(37)
PART THREE Interpersonal Communication	289	(56)
Communicating Across Cultures	290	(24)
Working and Writing in Groups	314	(31)
PART FOUR Reports	345	(138)
Planning, Proposing, and Researching Reports	346	(42)
Analyzing Information and Writing Reports	388	(52)
Using Graphs and Other Visuals	440	(24)
Making Oral Presentations	464	(19)
PART FIVE Job Hunting	483	(153)
Resumes	484	(34)
Job Application Letters	518	(26)
Job Interviews, Follow-Up Letters and Calls, and Job Offers	544	(92)
Appendixes
A Formats for Letters, Memos, and E-Mail Messages	567	(19)
B Writing Correctly	586	(26)
C Making and Communicating Meaning	612	(16)
D Crafting Logical Arguments	628	(8)
Glossary	636	(11)
Notes	647	(9)
Photo Credits	656	(1)
Company Index	657	(5)
Organization Index	662	(2)
Subject Index	664