Business and Administrative Communication

by Locker, Kitty O.

• ISBN13: 9780256220575
• ISBN10: 0256220573
• Edition: 4th
• Format: Hardcover
• Copyright: 1997-08-01
• Publisher: Richard d Irwin

Summary

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings the BComm Skill Booster, PowerWeb round out the learning experience with Business and Administrative Communication

Table of Contents

PART 1 THE BUILDING BLOCKS OF EFFECTIVE MESSAGES	1	(142)
Business Communication, Management, and Success	2	(30)
Building Goodwill	32	(24)
Adapting Your Message to Your Audience	56	(26)
Making Your Writing Easy to Read	82	(26)
Effective Strategies for Planning, Composing, and Revising	108	(18)
Designing Documents, Slides, and Screens	126	(17)
PART 2 LETTERS AND MEMOS	143	(162)
Informative and Positive Messages	144	(34)
Negative Messages	178	(32)
Writing Persuasive Messages	210	(40)
Handling Difficult Persuasive Situations	250	(20)
Sales and Fund-Raising Letters	270	(35)
PART 3 INTERPERSONAL COMMUNICATION	305	(50)
International Communication	306	(22)
Working and Writing in Groups	328	(27)
PART 4 REPORTS	355	(140)
Planning, Proposing, and Researching Reports	356	(40)
Analyzing Data and Writing Reports	396	(50)
Using Graphs and Other Visuals	446	(28)
Making Oral Presentations	474	(21)
PART 5 JOB HUNTING	495	(81)
Resumes	496	(32)
Job Application Letters	528	(26)
Job Interviews, Follow-Up Letters and Calls, and Job Offers	554	(22)
Appendices	576	(65)
Formats for Letters and Memos	576	(18)
Writing Correctly	594	(28)
Making and Communicating Meaning	622	(19)
Glossary	641	(13)
Notes	654	(11)
Indexes	665