What is included with this book?
Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services.
Throughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000 he launched the Salesforce Foundation-now a multi-million global organization-that pioneered the "1 percent model,” whereby the company contributes 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves. Benioff is the author of two books, The Business of Changing the World and Compassionate Capitalism. Acknowledging his devotion to finding solutions to global challenges, the Members of the World Economic Forum named Benioff a "Global Leader of Tomorrow”-one of 100 leaders in business, politics, and the arts committed to addressing social issues.
Foreword by Charles H. Moore, Executive Director, Committee to Encourage Corporate Philanthropy | xi | ||||
Acknowledgments | xvii | ||||
Introduction by Marc Benioff | xxi | ||||
CHAPTER 1 A FAMILY TRADITION: HASBRO | 1 | (16) | |||
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7 | (10) | |||
CHAPTER 2 DELIVERING ON ITS LEGACY: UPS | 17 | (18) | |||
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25 | (10) | |||
CHAPTER 3 HOW TO MAKE BOOTS AND SAVE THE WORLD: TIMBERLAND | 35 | (18) | |||
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43 | (10) | |||
CHAPTER 4 A DIRECT APPROACH: DELL | 53 | (14) | |||
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57 | (10) | |||
CHAPTER 5 MANAGING THE MOST IMPORTANT ASSETS: CITIZENS FINANCIAL GROUP | 67 | (14) | |||
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73 | (8) | |||
CHAPTER 6 GIVING BACK IN THE GOOD TIMES AND THE BAD: LEVI STRAUSS & CO. | 81 | (18) | |||
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89 | (10) | |||
CHAPTER 7 A TRANSFERRING OF SKILLS: MICHAEL MILKEN | 99 | (20) | |||
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107 | (12) | |||
CHAPTER 8 INGREDIENTS FOR SUCCESS: SAFEWAY | 119 | (12) | |||
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125 | (6) | |||
CHAPTER 9 HEALTHY CHOICES: GLAXOSMITHKLINE | 131 | (16) | |||
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139 | (8) | |||
CHAPTER 10 PREDICTING-AND CHANGING THE FUTURE: INTEL | 147 | (16) | |||
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155 | (8) | |||
CHAPTER 11 SERVING PEOPLE FIRST: STARBUCKS | 163 | (18) | |||
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173 | (8) | |||
CHAPTER 12 CONNECTING THE COMPANY TO THE COMMUNITY: CISCO SYSTEMS | 181 | (18) | |||
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187 | (12) | |||
CHAPTER 13 BUILDING HOSPITALITY IN OUR COMMUNITIES: CARLSON COMPANIES | 199 | (14) | |||
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207 | (6) | |||
CHAPTER 14 LEADING CORPORATE SOCIAL RESPONSIBILITY IN JAPAN: NEC | 213 | (14) | |||
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221 | (6) | |||
CHAPTER 15 CREATING FORUMS FOR CHANGE: WORLD ECONOMIC FORUM | 227 | (16) | |||
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233 | (10) | |||
CHAPTER 16 THE EVERYDAY PHILANTHROPIST: WORKING ASSETS | 243 | (10) | |||
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247 | (6) | |||
CHAPTER 17 REVOLUTIONIZING HOW WE GIVE BACK: REVOLUTION | 253 | (18) | |||
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261 | (10) | |||
CHAPTER 18 WITNESS TO THE WORLD: PETER GABRIEL | 271 | (14) | |||
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277 | (8) | |||
Notes | 285 | (4) | |||
Index | 289 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.