The Business of Changing the World Twenty Great Leaders on Strategic Corporate Philanthropy

by Benioff, Marc; Adler, Carlye

• ISBN13: 9780071481519
• ISBN10: 0071481516
• Edition: 1st
• Format: Hardcover
• Copyright: 2006-09-28
• Publisher: McGraw Hill

Summary

This is the first book of its kind that shows any company how to start a philanthropy program-and how that program can help spark performance, boost morale, and heighten brand recognition Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation

Author Biography

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services.

Throughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000 he launched the Salesforce Foundation-now a multi-million global organization-that pioneered the "1 percent model,” whereby the company contributes 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves. Benioff is the author of two books, The Business of Changing the World and Compassionate Capitalism. Acknowledging his devotion to finding solutions to global challenges, the Members of the World Economic Forum named Benioff a "Global Leader of Tomorrow”-one of 100 leaders in business, politics, and the arts committed to addressing social issues.

Table of Contents

Foreword by Charles H. Moore, Executive Director, Committee to Encourage Corporate Philanthropy	xi
Acknowledgments	xvii
Introduction by Marc Benioff	xxi
CHAPTER 1 A FAMILY TRADITION: HASBRO	1	(16)
WHY GIVE?
ALAN G. HASSENFELD	7	(10)
CHAPTER 2 DELIVERING ON ITS LEGACY: UPS	17	(18)
REMEMBERING JIM CASEY
MIKE ESKEW	25	(10)
CHAPTER 3 HOW TO MAKE BOOTS AND SAVE THE WORLD: TIMBERLAND	35	(18)
A SHARING OF STRENGTH
JEFFREY SWARTZ	43	(10)
CHAPTER 4 A DIRECT APPROACH: DELL	53	(14)
THE RETURN OF LEADING RESPONSIBLY
MICHAEL S. DELL AND KEVIN B. ROLLINS	57	(10)
CHAPTER 5 MANAGING THE MOST IMPORTANT ASSETS: CITIZENS FINANCIAL GROUP	67	(14)
LIVING BY OUR CREDO
LARRY FISH	73	(8)
CHAPTER 6 GIVING BACK IN THE GOOD TIMES AND THE BAD: LEVI STRAUSS & CO.	81	(18)
PROFITS THROUGH PRINCIPLES
PHIL MARINEAU	89	(10)
CHAPTER 7 A TRANSFERRING OF SKILLS: MICHAEL MILKEN	99	(20)
AN INVESTMENT IN HUMAN CAPITAL
MICHAEL MILKEN	107	(12)
CHAPTER 8 INGREDIENTS FOR SUCCESS: SAFEWAY	119	(12)
MAKING A DIFFERENCE-AN INGREDIENT OF LIFE
STEVE BURD	125	(6)
CHAPTER 9 HEALTHY CHOICES: GLAXOSMITHKLINE	131	(16)
GOING BEYOND COMMERCIAL TRANSACTIONS
JEAN-PIERRE GARNIER	139	(8)
CHAPTER 10 PREDICTING-AND CHANGING THE FUTURE: INTEL	147	(16)
TEACH TO THE FUTURE
CRAIG BARRETT	155	(8)
CHAPTER 11 SERVING PEOPLE FIRST: STARBUCKS	163	(18)
GUIDED BY PRINCIPLES
JIM DONALD	173	(8)
CHAPTER 12 CONNECTING THE COMPANY TO THE COMMUNITY: CISCO SYSTEMS	181	(18)
BUILDING NETWORKS IN THE COMMUNITY
JOHN MORGRIDGE	187	(12)
CHAPTER 13 BUILDING HOSPITALITY IN OUR COMMUNITIES: CARLSON COMPANIES	199	(14)
FOUNDING FATHERS
MARILYN CARLSON NELSON	207	(6)
CHAPTER 14 LEADING CORPORATE SOCIAL RESPONSIBILITY IN JAPAN: NEC	213	(14)
EMPOWERED BY THE COMMUNITY
AKINOBU KANASUGI	221	(6)
CHAPTER 15 CREATING FORUMS FOR CHANGE: WORLD ECONOMIC FORUM	227	(16)
SUSTAINABLE CAPITALISM
KLAUS SCHWAB	233	(10)
CHAPTER 16 THE EVERYDAY PHILANTHROPIST: WORKING ASSETS	243	(10)
CONSUMERISM WITH A CONSCIENCE
LAURA SCHER	247	(6)
CHAPTER 17 REVOLUTIONIZING HOW WE GIVE BACK: REVOLUTION	253	(18)
A HYBRID APPROACH TO BUSINESS AND PHILANTHROPY
STEVE CASE	261	(10)
CHAPTER 18 WITNESS TO THE WORLD: PETER GABRIEL	271	(14)
GLOBAL VOICES
PETER GABRIEL	277	(8)
Notes	285	(4)
Index	289