Business Communication : Building Critical Skills

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 4th
  • Format: Paperback
  • Copyright: 2008-07-10
  • Publisher: McGraw-Hill/Irwin
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $129.69 Save up to $128.69
  • Rent Book $4.99
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.

Table of Contents

Building Blocks for Effective Messages
Business Communication, Management, and Success
Adapting Your Message to Your Audience
Communicating Across Cultures
Planning, Writing, and Revising
Designing Documents, Slides, and Screens
Creating Goodwill
Positive Emphasis
Reader Benefits
Letters, Memos, and E-Mail Messages
Formats for Letters and Memos
Informative and Positive Messages
Negative Messages
Persuasive Messages
E-Mail Messages
Polishing Your Writing
Editing for Grammar and Punctuation
Choosing the Right Word
Revising Sentences and Paragraphs
Interpersonal Communication
Working and Writing in Teams
Planning, Conducting, and Recording Meetings
Making Oral Presentations
Research, Reports, and Visuals
Proposals and Progress Reports
Finding, Analyzing, and Documenting Information
Short Reports
Long Reports
Using Visuals
Job Hunting
Researching Jobs
Job Application Letters
Job Interviews
Follow-Up Letters and Calls and Job Offers
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review